This role will focus primarily on marketing activities within Informa's flagship aerospace event, Dubai Airshow. You will be responsible for creating and executing exhibitor, visitor, and delegate marketing plans that deliver tangible results, working closely with sales, production, and other teams to deliver on set objectives.
Main Tasks & Responsibilities
- Work closely with the project team to create, implement & measure marketing programmes for the features at Dubai Airshow.
- Collaborate with the Digital Marketing team to analyse and optimise the digital campaigns (email, social, digital, etc.) to drive attendance and revenue in line with event objectives.
- Partner with the sales team in the creation of targeted messaging, collateral, and campaigns to enhance prospecting and drive exhibitor and sponsorship conversion.
- Partner with supporting teams such as Digital, Data, and Design to develop innovative and optimised campaigns while adhering to best practices and policies.
- Negotiate and execute contra deals with relevant associations and publications focusing on building long-term partnerships.
- Manage key supplier relationships including registration suppliers and agencies.
- Compile and analyse campaigns along with post-event analysis and other reports as required.
Qualifications :
Essential
- Minimum 2 years experience in event marketing.
- Fluent in English and preferably in Arabic.
- Demonstrated skills, knowledge, and experience in successful execution of marketing strategies.
- Experience in developing and managing digital and print campaigns, marketing materials, websites, and social media content.
- Working experience of database management & development including segmentation/advanced targeting.
- Working knowledge of digital marketing to include online advertising, SEO, and social.
- Shares information, collaborates, and is comfortable participating as a part of a team.
- Comfortable working in a pressurised environment.
Desirable
- B2B event marketing experience and/or knowledge.
- Educated to University degree standard or equivalent.
- Formal business/marketing higher education qualification.
Additional Information :
We work hard to make sure Life at Informa is rewarding, supportive, and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it, see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely.
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks.
- Broader impact: take up to four days per year to volunteer with charity match funding available too.
- Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves.
- Time out: 25 days annual leave rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
- A flexible range of personal benefits to choose from, plus company-funded private medical cover.
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more.
- Recognition for great work with global awards and kudos programmes.
- As an international company, the chance to collaborate with teams around the world.
We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in, and help make things happen. If it sounds like a match and you have most, although not all, of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
Remote Work :
No
Employment Type :
Full-time