Marketing Manager

Job Title: Marketing Manager

Responsibilities

• Design comprehensive marketing strategies with a focus on digital channels, especially performance marketing, to drive customer acquisition, engagement, and retention. Support offline marketing through events, print, and radio.
• Manage performance marketing efforts, including PPC, social media, and affiliate marketing. Monitor channel incrementality, optimize for LTV/CAC, and control monthly marketing budgets.
• Lead Furchild's creative vision, ensuring cohesive brand messaging across digital and non-digital touchpoints, including ads, signage, packaging, and experiential elements. Shape the voice and identity of the brand, enhancing its appeal across customer segments.
• Coordinate with stakeholders to align creative and strategic goals, enhancing brand consistency. Collaborate with cross-functional teams to bring on-brand, innovative campaigns to life.
• Oversee content planning for digital and print, and guide the design of in-store materials and product packaging to meet brand standards.
• Utilize analytics tools to monitor, analyze, and report on campaign performance, refining strategies to maximize ROI.
• Implement SEO strategies, lifecycle email marketing, and customer journey mapping to boost organic engagement.
• Manage a team of creative and marketing professionals, providing mentorship, fostering a collaborative culture, and ensuring alignment on marketing objectives.

Qualifications

• 4+ years of experience in marketing with an emphasis on digital marketing, performance marketing, and brand management.
• Hands-on experience in creative processes, brand development, and overseeing teams within creative and marketing functions.
• Proven experience with digital marketing channels, including PPC, SEO, email, social media, and affiliate marketing.
• Familiarity with marketing automation tools, analytics platforms, and best practices for data-driven marketing.
• Strong sense of brand design and storytelling; ability to create visually compelling and cohesive brand elements across platforms.
• Experience managing creative assets across both retail and digital channels is preferred.
• Strong analytical skills to interpret data, identify trends, and make informed decisions.
• Proficiency with analytics tools (e.g., Google Analytics) and ability to optimize campaigns for efficiency and effectiveness.
• Demonstrated experience managing and mentoring a team, with excellent organizational and project management skills to oversee daily workflows, budgets, and deadlines.
• Ability to adapt to a fast-paced environment, think creatively, and produce innovative marketing campaigns.
• Strong problem-solving skills and a proactive approach to enhancing brand impact.

Additional Information

Why Join Us

We're not just feeding pets we're changing the way people care for them. At The Furchild, our work is driven by a shared love for animals and a commitment to making a real difference in their lives. When you join us, you're part of something bigger a company that values innovation, customer satisfaction, and most importantly, the health of pets.

Our Hiring Process

• Apply: Submit your application, and our team will review your profile.
• Initial Interview: If your qualifications align, we'll schedule an initial conversation with you.
• Hiring Manager Interview: Shortlisted candidates will meet with hiring managers.
• Assessment: Depending on the role, you may be invited for a case study, trial assignment, or coding session.
• Offer: Successful candidates will receive an offer within 2-3 weeks from their initial application.

Ready to Join Us

If you're excited about making a difference in the lives of pets and being part of a fun, innovative company, we'd love to hear from you!