Marketing Manager

ESSENTIAL FUNCTIONS

DAILY DUTIES

Support with the planning, development, and execution of the Club's brand and marketing activities across:

1. Branding: Managing brand coherence efforts across the below pillars, keeping all brand assets up to date in line with the evolving Club targets.
2. PR: Managing the implementation of the PR agency's quarterly action plan across press and KOLs.
3. Web App Podcast: Creating strategic copy and curating the visual experience on a very regular basis in line with the platform requirements, brand TOV, and target demographic.
4. Email Marketing: Creating the biweekly newsletters across copy and visuals in line with the evolving objectives of the contributing departments and members' booking behavior needs.
5. Graphic Product Design: Providing clear guidelines for the Club’s graphic designs across brand assets, print, digital collateral, illustrations, and merchandise.
6. Content Creation: Strategizing and guiding the Club’s content creation activities across photo, videography, and animations.
7. Social Media: Supporting the creation and implementation of the Club’s social media strategy, focusing on Instagram and including a quarterly content plan.
8. Local Events: Supporting the creation and implementation of the Club’s event strategy across local and international occasions (e.g., Ramadan, Christmas, and member activations).

Work with the Director of Marketing Communications to strategize brand marketing initiatives across the Club offerings and keep track of the established marketing KPIs.

Support with the assessment of the Club’s marketing needs in line with the brand identity, target demographic, and specific occasions.

Strategize and coordinate the feedback from the relevant Heads of Department across Marketing, Design, Architecture, Cultural Programme, and Operations to ensure the brand and marketing initiatives are in line with the respective departmental requirements.

Initiate research necessary to build the marketing strategy of the Club.

Support with the selection of external contributors, agencies, suppliers, and manage their respective contributions.

Attend relevant events and member activations.

WHAT WE ARE LOOKING FOR

1. Min 5 years of marketing-related experience in hospitality, fashion, or related fields.
2. Strong affinity with the luxury industry required.
3. In-depth knowledge of luxury branding and marketing strategies.
4. Extensive experience with Instagram, Microsoft Office, Keynote, Monday, WordPress, Mailchimp, and ChatGPT prompts.
5. Basic experience with Adobe Creative Suite.
6. Basic experience with content creation and photography.
7. Experience with videography is a plus.
8. Proficiency in writing copy for web, newsletters, and social media.
9. Profound eye for detail.
10. Multidisciplinary.

You will be redirected to the company website to apply for this position.