Marketing Manager

Job Title: Marketing Manager

Job Description:

The Marketing Manager is responsible for planning, leading, and executing marketing strategies and campaigns in line with school objectives, aimed at creating awareness, interest, and ultimately enrolments from prospective families for both schools. The position will also support Safa Schools' key projects and campaigns as required.

Strategy and Financial Across Both Schools

• Co-lead unique selling point workshops and assist in articulating brand.
• Create annual marketing plans and drill down specific marketing initiatives in line with school objectives and evolving needs throughout the year.
• Develop marketing efforts that leverage cross-channel synergies to maximize reach and exposure supporting enrolment and awareness objectives.
• Manage annual marketing budgets.
• Responsible for performance of key marketing KPIs and ROI for marketing campaigns.
• Provide input on development of policies, systems, and processes to drive efficiency.

Paid Media Management Across Both Schools

• Lead the development of media plans in collaboration with both schools and relevant team members (digital, design, comms, etc.).
• Offer guidance regarding clarity and understanding of target audience, as well as the relevant channels through which to engage ensuring effective media coverage.
• Responsible for the full understanding of audience behaviour including enrolment curves. Provide recommendations for future campaigns accordingly.

Marketing and Brand Management Across Both Schools

• Responsible for the conceptualization and production of all marketing campaigns and promotional activities in conjunction with team members.
• Ensure availability of creative assets including photography/videos and other relevant media.
• Identify, oversee, and provide recommendations to assess the creative effectiveness of marketing plans.
• Develop marketing materials and collateral in line with school needs e.g. Fact sheets, brochures, etc. together with design as required.
• Support Admissions teams as required with required asset and communication assets.
• Spearhead the adoption of marketing best practices.
• Support adherence to brand identity standards at all times.

Operational and Administrative

• Ensure budget compliance, adherence to company policies as well as legislative and regulatory requirements for all campaigns.
• Review network of vendors and partners in line with overall strategic business objectives.
• Serve as point of contact for external agencies as needed to ensure Safa's interests are best represented.
• Coordinate and manage campaign materials review with relevant stakeholders and secure sign-offs prior to release.
• Monitor competitive marketing activities and provide insights to the broader team.

Team

• The position will be expected to guide and collaborate closely with the Principals of both schools.
• The position will be expected to work on designing, reviewing, and supporting the execution of the school Marketing plans.

Skills and Qualifications:

• Minimum of 5 years relevant working experience.
• Degree in Marketing, Communications, Public Relations, or a related field preferred.
• Strong written and verbal communication skills in English (Arabic an advantage).
• Experience in putting together Marketing strategies.
• A data-driven individual with a thorough understanding of Performance Marketing.
• Excellent organizational and multi-tasking abilities.
• Familiarity with design and multimedia tools is a plus.
• Ability to work collaboratively in a fast-paced environment.
• Experience in the Education sector or a service industry preferred.

This list is not exhaustive and you may be required to undertake other duties as required by The Head. The job description may be amended to meet the needs of the School.