Marketing Manager

About the job:

The purpose of this role is to manage, design, implement and facilitate the marketing strategies that supports consistent business growth and enhances the brand equity and awareness.

Key Accountabilities:

1. Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations.
2. Develop unique value propositions, business partnerships and call to action oriented advertising targeted towards key customer segments that increases brand awareness.
3. Plan, direct and implement multi-channel marketing initiatives across advertising sponsorship, PR, direct communications, social media and web content.
4. Responsible for the development and production of analytical reports and processes to support sales programs and demonstrate ROI.
5. Develop innovative strategies using the creative team in order to attract potential customers to the business.
6. Manage tactical campaigns in order to create a demand for the product/services in the market which will generate a rise in the company’s sales and in turn, provide the necessary revenue. Involve in creating marketing for the specific product/service that the company provides through collaboration with other departments.
7. Manage the marketing budgets in tandem with Head of Sales & Marketing.
8. Conduct and present competitive market research and findings to enhance strategy and planning and increase brand recognition/awareness among target customers.
9. Ensure consistent communication of corporate image, branding and value proposition.
10. Plan tactical campaign “Number of calls – seat factors“ and increase the level of awareness within Air Arabia network, through new media solutions “combinations between offline – online – through the line“.
11. Develop, plan and evaluate a comprehensive communication and advertising campaign inbound and outbound with innovative and cost effective approaches.

Minimum Requirements:

• Master’s degree preferable in Marketing major with at least 5 years of experience in a senior managerial role.

• Experience in the airline industry in a management role is desirable.

Interested candidates may apply for the position by sending a copy of their updated resume.

About The Company:

Air Arabia is the Middle East and North Africa’s first and largest low cost carrier (LCC). We fly you to over 65 destinations spreading across the Middle East, North Africa, Asia and Europe. We offer you comfort, reliable and value for money air travel across our network and with our value proposition 'Pay Less. Fly More', we help you to fly more often to more places!