Marketing Manager

Responsibilities:

1. Oversee and manage the marketing department of the Dubai branch, developing operational standards and conducting in-depth case analyses to refine and apply practical insights.
2. Develop and execute brand strategies to strengthen TCL’s market presence in GCC, specifically the UAE.
3. Plan and 360-degree marketing campaigns across digital, social media, PR, influencer partnerships, and traditional channels. Establish a comprehensive digital marketing and communication system for the Dubai branch to effectively drive brand, product, and promotional content dissemination.
4. Strategize and plan exhibitions and conferences. Independently plan and execute marketing-related events, including product launches and customer communication conferences.
5. Establish an offline brand promotion system. Implement terminal standardization based on BG Marketing Department requirements, fostering the establishment of the brand image in local retail stores in Dubai.
6. Conduct market research and consumer insights analysis to optimize brand positioning and marketing strategies.
7. Track, analyze, and report on brand performance metrics, campaign effectiveness, and ROI to refine marketing initiatives.
8. Ensure brand consistency across all communication and marketing touch points.
9. Manage marketing budgets efficiently to maximize impact and cost-effectiveness.

Requirements:

1. Bachelor's degree or higher in marketing, advertising, or related fields.
2. 8+ years of relevant marketing experience, with over 2 years of team management experience. Prior experience in the home appliance or electronic consumer goods industry is advantageous.
3. In-depth knowledge of the electronic consumer goods market in Gulf countries. Proficient in product promotion, brand image establishment, terminal retail management, and brand marketing. Preferred access to local supplier resources and established media cooperation relationships.
4. Strong market awareness with the ability to keenly analyze market dynamics and trends.
5. Excellent communication and coordination skills, coupled with strong project management abilities.
6. Proficient in English, with a willingness to be stationed in Dubai.