Marketing Manager

Shipa Delivery is an online platform that makes it easier for businesses to send and receive parcels within the GCC. Our expanding operation connects users with a network of delivery assets and services via mobile apps and online business dashboards. We make collection of packages within one hour a reality, along with a choice of on-demand, same-day, next-day, and cross-border delivery services. Shipa Delivery's technology stack provides real-time parcel tracking via GPS; and for businesses, an integrated solution to streamline last-mile logistics and automate delivery management.

We celebrate versatile and self-driven candidates. We need you to be obsessed with customer engagement and be a force of evolution to make us better every day. Our culture is all about speed and care.

Role Summary

We are seeking a superstar B2B Marketing Manager who excels in combining creativity with digital marketing expertise. The ideal candidate is a well-rounded marketer proficient in lead generation, email marketing, and content creation, with a strong analytical mindset. This role demands a balance of innovative thinking and data-driven execution to manage multi-channel campaigns and effectively engage target audiences.

Responsibilities include but are not limited to:

• Execute all marketing campaigns according to the Marketing roadmap, including SEO/SEM, paid social media and display advertising campaigns. From campaign set up to optimization.
• Structure and style emails, make tweaks to landing pages, customize forms, format blog posts, and more. Add, edit, and publish content on content management systems.
• Present different mock-up designs, specifically to user experience and user interface, or UX/UI.
• Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Support setting up new automated email campaigns while maintaining existing campaigns.
• Ensure content aligns with the brand voice, is optimized for search engines, and is shared across relevant digital channels.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs). Analyze and optimize user funnels, tracking, and audience targeting.
• Work closely with other teams such as design, content, sales, and product to align marketing strategies with broader business goals.
• Evaluate and adopt new technology that would help improve internal processes and productivity.
• Manage and maintain Customer Relationship Management (CRM) systems.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven working experience in digital marketing (5-7 years).
• Experience with a marketing automation platform is a must.
• Experience in content management systems such as WordPress, Netsuite, or other similar CMS.
• Proficiency in coding with HTML and CSS.
• Advanced Excel skills required.
• Creative Thinking and Creative Direction capabilities.
• Experience in using Data Analytics and Querying tools such as Google Analytics, Google Tag Manager, Hotjar, etc.
• Experience with SEO and social media.
• Experience in managing marketing databases.
• Fluency in both English and Arabic.