Marketing Manager

Job Summary

The position requires a strong ability to lead and collaborate across several cross‐functional areas to meet deliverables and deadlines, management and development of internal marketing planning calendars and project plans, and flawless execution in collaboration with brand, design, communications, PR, marketing agency, and other internal and external partners. This position will also be required to lead a small internal team and communicate with the global headquarters located in Montvale, New Jersey, USA.

Responsibilities

• Manage IMA’s direct mail acquisition program, working with the global headquarters and regional team to develop marketing and growth strategies in all regional member acquisition efforts and tactics. Lead the marketing and communications team in creative and copy design, campaign tactics and list sourcing, and utilize results to refine and inform future campaigns.
• Develop and manage retention communications in print and digital channels.
• Leverage a wide variety of media channels to successfully launch campaigns and promotions to increase membership and penetration throughout the region through successful execution of a marketing plan and budget.
• Develop and execute an annual calendar and corresponding budget containing marketing events and promotions designed to achieve annual goals.
• Create appropriate messaging, channel mix, and results‐driven strategy to promote new and existing products and benefits, including IMA’s best‐selling exam review program, our Educational and Career Services products, and the certification.
• Meet with internal clients to discuss project goals and needs and manage all practical aspects of communications planning. Develop marketing strategy, calendar, budget, and project plan for assigned products and services. Copywriting for smaller‐scale assignments may be required, including digital and print ads in Strategic Finance Magazine, IMA’s award‐winning publication.
• Plan and coordinate with associated course providers to develop their marketing communication plans to ensure alignment and provide co-marketing assistance as necessary.
• Manage and oversee regional website, social media, newsletters, and related collateral to ensure alignment with global guidelines and proper content.
• Lead marketing team to develop strategy, marketing calendar, and budget in alignment with regional office and global headquarters.
• Manage marketing and communications staff.
• Other duties as assigned.

Required Skills

• Minimum of 5 years’ experience in marketing, communications, or public relations with demonstrated success, preferably in the nonprofit or association sector.
• Bachelor’s degree in marketing, communications, public relations, or related field required.
• Demonstrated skills, knowledge, and experience in the design and execution of brand, marketing, communications, and public relations activities.
• Strong creative, strategic, analytical, organizational, and personal sales skills.
• Experience developing and managing budgets, and hiring, training, developing, supervising, and appraising personnel.
• Demonstrated successful experience writing press releases, making presentations, and negotiating with media.
• Experience overseeing the design and production of print materials and publications.
• Computer literacy in word processing, database management, and page layout.
• Commitment to working with shared leadership and in cross-functional teams.
• Ability to manage multiple projects at a time and work in a fast-paced environment.
• Infrequent out-of-town, overnight, and possible international travel may be required.

• Company: Red Castle
• Employment Type: Full Time
• Job Type: Management, Marketing