Marketing Manager

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

We are now seeking a high-caliber Marketing Manager based in Dubai. The incumbent will be responsible for all aspects of marketing for awareness creation, customer acquisition, growth, and retention. As part of the Lalamove founding member of the UAE team, you will be leading the local marketing team and collaborate closely with the rest of local and regional stakeholders to achieve marketing excellence.

What You Will Do:

1. Responsible for the marketing success in UAE across full funnels.
2. Develop and implement brand introductory and marketing plans to drive awareness, user acquisition, growth and retention, as well as driver lead growth, and ultimately to achieve marketing KPIs such as first-time user, user base, driver lead growth, number of orders, cost control (e.g. CAC), etc.
3. Manage internal and external resources to ensure marketing & PR campaigns are rolled out as planned.
4. Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc.
5. Derive actionable insights from marketing and product data and take prompt actions in optimization growth hacking through constant testing to uncover new marketing opportunities.
6. Oversee and grow the marketing team department, constantly identifying revenue and partnership opportunities.
7. Collaborate with Functional teams in Hong Kong, such as Functional Marketing, Platform Operations, Driver Operations, Product & Tech, Corporate Solution, or any other appropriate functions as required.

Knowledge and Skills

1. 5+ years of working experience and a proven track record of success.
2. Prior experience in a marketing-related role in a tech company is a plus.
3. Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization.
4. Proficient with marketing technology tools and able to turn marketing data into actionable insights.
5. Previous experience in acquisition, digital and offline marketing, CRM or other growth marketing-related roles would be highly preferred.
6. Organized, meticulous, results-oriented, able to work under pressure and tight deadlines. Able to multitask and prioritize tasks in a fast-moving environment.
7. Team player with a start-up spirit and able to fit in a diversified and dynamic working environment.
8. Excellent command in written and spoken English and Arabic.