Marketing Manager

MBA/PG Diploma in Business Mgmt (Marketing)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

1. Defines and creates marketing strategies in collaboration with the business development team that are specific to regional needs, ensuring they align with the Company’s overall objectives.
2. Manages the local marketing team, providing guidance and support to execute marketing strategies effectively. This includes setting clear goals, monitoring performance, and fostering a collaborative team environment.
3. Develops and implements demand, lead-generation, and brand awareness marketing plans, including the rollout of strategic marketing campaigns. Evaluates the success of these campaigns against predefined KPIs to measure effectiveness and adjust strategies as necessary.
4. Assists the Business Development functions in conducting market research in regions that require in-depth knowledge and analysis during stages of new region penetration, taking into account each country’s ethics, culture, customs, etc.
5. Provides support for marketing events and exhibitions as required, ensuring a consistent and powerful brand presence.
6. Works closely with the headquarters' Chief Marketing Officer (CMO) to discuss and establish yearly marketing plans, ensuring regional strategies complement global marketing objectives.
7. Assists in ongoing marketing activities, supporting both the marketing team and other regional teams as necessary. Handles relevant delegated projects efficiently.
8. Stays current with local and global marketing trends, especially in motion graphics, to ensure our marketing efforts are cutting-edge and effective.
9. Ensures all marketing activities adhere to corporate brand guidelines, maintaining brand integrity across all regions.

Desired Candidate Profile

1. At least 3-4 years of experience in a similar role, with a proven track record in developing and implementing effective marketing strategies.
2. Solid knowledge of marketing analytics, metrics, and digital marketing skills.
3. Strong project management skills, with the ability to lead multiple projects simultaneously and meet deadlines.
4. Strong knowledge of marketing trends in the Africa market will be an added advantage.
5. Outstanding communication and interpersonal abilities, with proficiency in English (both oral and written) and French (would be an advantage).
6. Highly organized with the ability to multitask and prioritize tasks effectively.
7. Dynamic, target-oriented, and capable of working in an intellectually stimulating environment.