Marketing Manager

Roles and Responsibilities

We are seeking an experienced and results-driven Marketing Manager with a strong background in residential off-plan sales. The successful candidate will be responsible for leading the marketing efforts through the full lifecycle of sales campaigns, from pre-launch strategies to post-sale customer engagement. You will work closely with the sales, development, and creative teams to develop and execute comprehensive marketing plans that drive awareness, engagement, and conversion of residential off-plan properties.

Key Responsibilities

• Develop and implement marketing strategies for residential off-plan sales, aligned with overall business goals and sales objectives.
• Conduct market research to understand trends, competitor activity, and customer insights.
• Identify and target key buyer personas for off-plan properties based on demographics, preferences, and buying behavior.
• Collaborate with developers to understand project timelines, features, and selling points to craft marketing messages.

Pre-Launch Marketing Campaigns

• Design and execute multi-channel pre-launch campaigns to generate awareness and interest in upcoming residential projects.
• Develop content and messaging that highlights the unique selling propositions (USPs) of the properties, including location, design, and amenities.
• Coordinate the production of promotional materials, brochures, digital content, and advertisements in collaboration with creative teams.
• Manage event planning and execution for project launches, show homes, and site tours.
• Leverage social media, email marketing, and PR to build anticipation and excitement.

Lead Generation & Sales Support

• Implement digital marketing campaigns (Google Ads, Facebook, Instagram) aimed at lead generation for off-plan sales.
• Manage relationships with external agencies, vendors, and real estate brokers to ensure seamless lead generation and nurturing.
• Create and maintain a CRM system for tracking and qualifying leads, ensuring that all marketing leads are effectively handed over to the sales team.
• Develop marketing materials and sales collateral, including property brochures, virtual tours, and presentations.
• Support the sales team with marketing assets that enhance their engagement with potential buyers.

Customer Engagement & Post-Sale Communication

• Develop post-sale marketing strategies aimed at nurturing buyer relationships and promoting brand loyalty.
• Coordinate the delivery of regular updates to buyers on project milestones and construction progress.
• Plan and execute handover events, home tours, and other initiatives to engage buyers and reinforce positive brand experiences.
• Implement referral programs and campaigns to leverage customer networks for future sales.

Budgeting & Performance Tracking

• Manage marketing budgets for individual projects, ensuring effective allocation of resources across channels.
• Track and report on key performance indicators (KPIs) such as lead generation, conversion rates, and cost-per-acquisition.
• Regularly update senior management on the progress of marketing campaigns and sales outcomes.

The Successful Applicant

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience (5+ years) in marketing for residential off-plan property sales or real estate.
• Strong understanding of the full marketing lifecycle, from pre-launch campaigns to post-sale customer engagement.
• Experience in digital marketing (SEO, PPC, social media, and email marketing) and lead generation techniques.
• Excellent project management skills and the ability to handle multiple campaigns simultaneously.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in CRM platforms, marketing automation tools, and reporting systems.
• Strong communication, negotiation, and presentation skills.
• Ability to collaborate across departments, including sales, development, and creative teams.
• Experience working with luxury residential projects or high-end developments.
• Knowledge of the local real estate market, including competitors, trends, and buyer preferences.
• Familiarity with property management and handover processes.