Marketing Manager

Responsibilities:

• Collaborate with colleagues within the expansion team and vertical teams to develop marketing strategies tailored to the local market.
• Employ a data-driven approach to understand market trends, user preferences, and campaign performance. Use these insights to refine marketing strategies and work with functional teams on optimizing user experience.
• Develop and execute marketing campaigns that encompass digital campaigns, partner collaboration, and in-app experiences. Ensure these campaigns are executed on time, within agreed budgets, and build a view on performance to ensure continuous improvement.
• Develop a city-level brand positioning strategy that is targeted around the stage of the market and the various target segments.
• Work closely with product, commercial, and finance teams to align marketing initiatives with user needs and company objectives.
• Be the voice of the city within Careem, ensuring the customer experience is maintained and the local needs of customers are captured.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in marketing, with specific expertise in product marketing, digital platforms, partnership management, and brand development.
• Proven track record in developing and managing marketing campaigns, and understanding of product positioning within an app-based environment.
• Strong analytical skills and proficiency in using data to inform marketing strategies, including customer segmentation, targeting, and conversion rate optimization.
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders.
• Deep understanding of Abu Dhabi and Northern Emirates, consumer behavior, and experience in adapting marketing strategies to diverse cultural contexts.
• Ability to thrive in a fast-paced and dynamic environment, with a knack for problem-solving and creative thinking.

What We’ll Provide You:
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full-time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.