Marketing Manager

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description:

• Responsible for the overall performance of categories, equity, distribution, and sales.
• Responsible for the P&L of the categories.
• Market analysis and product launches.
• Monitoring the marketing activities' performance and measuring the success of campaigns.
• Managing category budgets, developing consumer packaging and promotional packaging, and organizing events such as product launches, exhibitions, and product shoots.
• Prepare the annual marketing plan and budget and gain approval from the HOD and management to meet the agreed sales targets in line with the overall brand and category strategy.
• Conduct personal effort to explore new major accounts and achieve one in every quarter.
• Manage and monitor the allocated marketing budget across activities and initiatives and ensure that spending is within the approved budget and in line with sales achievements.
• Support and be jointly responsible with business development to achieve the total revenue of the product category.
• Initiate, lead, and liaise with internal departments, advertising, and creative agencies to develop specific projects such as new product development, new packaging, advertising campaigns, and consumer promotions to ensure capture of opportunities to sustain growth.
• Liaise with research providers to get the required market data and consumer insights to help in decision-making about brand positioning, new market entry, new product launches, etc.
• Work with business development and finance on pricing to ensure pricing is within band guidelines and ensure that overall operating profit targets are achieved.
• Market research to commission through category research and target markets and use said research to further performance in sales and distribution.

Desired Candidate Profile:

• Bachelors/Masters in business marketing.
• 5 to 7 years of experience in marketing with at least two years as marketing manager with solid knowledge in sales and operations.
• Analytical skills and attention to detail.
• Understanding of trends and the ability to respond to customers' wishes.
• Creativity and an ability to produce innovative and original ideas.
• The ability to manage and allocate budgets.