Marketing Lead

Entangle Labs
Dubai
AED 200,000 - 400,000
Job description

Entangle is an infrastructure company allowing data and assets to flow freely and seamlessly across both Web2 and Web3. We are committed to building B2B solutions with custom data feeds, cross-chain messaging solutions, optimized to developers' needs, and a DeFi DApp, which serves as a natural liquidity optimizer and insurer of capital efficiency. Alongside these core offerings, we're also building BorpaToken, a next-generation memecoin, and ZeroSum, a GameFi wagering platform.

We’re seeking a seasoned marketer to collaborate with the market research unit to build out the content creation processes and maximize outreach and market exposure. The ideal candidate will possess exceptional organizational and management skills while also being willing to roll up his/her sleeves and get the job done on the content and branding sides.

What are the role responsibilities?

  1. Manage all communications and brand-building activities.
  2. Build Entangle's strategic positioning and drive narrative in the market.
  3. Build and expand distribution channels for Entangle including events, social media, KOLs, media & more.
  4. Educate the broader space regarding chain abstraction & how Entangle enables it.
  5. Build and manage a content production machine and collaborate with internal and external stakeholders to ensure high-quality pieces are consistently released on Entangle's owned channels.
  6. Position leadership and team members for high external visibility at conferences, podcasts, Twitter spaces, and through content.
  7. Nurture relationships with major relevant news outlets, podcasts, YouTube channels, Twitter KOLs, and other mediums relevant to Entangle.
  8. Build and manage an efficient and lean team to ensure marketing operations are reliably conducted.

What skills do you bring?

  1. Previous experience leading communications and marketing efforts for a crypto project. Bonus points if you have been a part of Cross-Chain, Oracles, or projects in the Blockchain ecosystem.
  2. 2+ years of experience leading marketing in leading crypto projects.
  3. Already existing network in the space.
  4. Strong understanding of marketing channels and tactics, especially how these channels are used in the web3 industry. You should be an expert in the unique strategies required to grow web3 projects.
  5. Excellent communication and writing skills (in English), with experience creating marketing collateral, such as blogs, case studies, and whitepapers.
  6. Strong project management skills, with the ability to manage multiple projects simultaneously.
  7. Exceptional leadership skills with the ability to inspire and motivate a team. Strong decision-making and problem-solving abilities.
  8. Sufficient technical understanding to effectively communicate our value prop and products, including to semi-technical audiences.
  9. Sufficient industry knowledge to understand where our brand fits in and identify potential relationships & collaboration opportunities.
  10. Highly autonomous and intrinsically motivated. You’re prepared to take responsibility and make decisions. You tell us (not ask us) what we need when it comes to marketing.
  11. Available in UTC + 4 to UTC +7 timezone.

Nice To Haves:

  1. Experience in DeFi.
  2. Strong design skills.

What you'll like about us:

  1. Competitive compensation package including token allocation.
  2. We have real infrastructure and products - our product reaches millions of people in crypto and our users love us.
  3. We are a team of builders - we’re always shipping.
  4. Good vibes - we are all team players that only want the best for each other and the company.
  5. Remote Friendly - Enjoy the flexibility of remote work.
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