Marketing Head Job – iGaming - Onsite, Dubai

Location: Onsite, Dubai

About the Role:
The Marketing Head for the iGaming division will lead the strategic planning, execution, and management of marketing initiatives to drive player acquisition, retention, and brand growth. This role demands a data-driven leader with a deep understanding of the iGaming industry, who can craft compelling campaigns across multiple channels while managing budgets and achieving measurable results.

Key Responsibilities:

1. Marketing Strategy Development:
   - Develop and implement comprehensive marketing strategies to meet the division's business objectives.
   - Identify target markets and customer segments to optimize acquisition and retention efforts.
2. Brand Management:
   - Build and enhance the brand's identity, ensuring it resonates with the target audience and stands out in the competitive iGaming market.
   - Oversee content creation, messaging, and design to maintain brand consistency across all platforms.
3. Player Acquisition:
   - Design and execute player acquisition campaigns across digital and traditional channels, including PPC, SEO, affiliate marketing, social media, and partnerships.
   - Monitor and optimize customer acquisition costs (CAC) and return on investment (ROI).
4. Retention and Loyalty:
   - Collaborate with CRM teams to design personalized campaigns that increase player engagement and retention.
   - Develop loyalty programs and promotional offers to boost customer lifetime value (CLV).
5. Performance Analysis:
   - Track and analyze marketing performance metrics, providing actionable insights to refine strategies.
   - Utilize analytics tools to assess campaign effectiveness and identify areas for improvement.

The Successful Candidate:

• Fluency in English and Hindi.
• 5-8 years of experience in the iGaming industry, focusing on slots, casino, and sportsbook.
• Strong understanding and proven experience in the Indian market.
• Expertise in B2C marketing is mandatory.
• Proactive, results-driven personality with a focus on efficiently completing tasks and navigating reporting structures.
• Extensive experience working in the India region.
• Prior iGaming experience is compulsory.

Interested?
If the position has caught your attention and you wish to apply, please upload your CV along with your contact info.