Marketing General Manager / Technolube

Background

Petrolube, a Petromin KSA company, is the market leader in engine and machinery lubricants in Saudi Arabia. As part of our global expansion, our subsidiary, Technolube, operates as an independent lubricants business based in Dubai, distributing to over 35 countries. It is a full-fledged production to sales and marketing operation. With a strong local foundation and ambitions aligned with Saudi Vision 2030, we are expanding our presence worldwide. If you're a results-driven professional ready to make an impact, we invite you to join Technolube and be part of our growth journey.

Job Description

We are seeking a Marketing General Manager – Technolube to join our team, based in Dubai, reporting to the Marketing Director in KSA. This position requires a seasoned professional with experience in the GCC and Africa regions, ideally within the top 5 global or regional lubricants company. This role requires the person to be both a strategic thinker and the ability to roll up their sleeves to get the job done!

This role will spearhead the development and execution of country marketing strategies aimed at driving business growth, enhancing brand equity, and improving customer experiences across B2B and B2C segments. While overseeing marketing in all countries outside KSA, 85% of the focus will be on six core markets.

Key responsibilities include supporting strategic and marketing planning for these priority markets, utilizing all 4Ps of marketing to drive both new and mature market growth. The role involves executing marketing initiatives and brand building activities with and through country teams, managing brand performance, formulating customer value propositions and channel strategies, devising and deploying marketing campaigns and activities (ATL, BTL, Digital or other), creating policies and frameworks, and reporting progress on country plans. A critical aspect of this role is working closely with the Marketing Director to define, track, and implement the global marketing strategy and vision.

While initially an individual contributor role, this position will play a pivotal role in shaping the future global marketing organization and team, transitioning into a leadership role over time.

This is an exciting opportunity for a seasoned marketing professional ready to make a significant impact in a high-growth, multinational environment. If you thrive in a fast-paced setting and enjoy both strategic planning and hands-on execution, we’d love to hear from you.

Key Responsibilities:

• Devise and develop marketing strategies and plans for each focus country, knowing well how to use frameworks, KPIs, processes, and stakeholders to deliver actionable strategies.
• Build marketing budgets for individual countries/distributors, deploying them effectively based on areas of focus, ROI, and global direction, while creating efficient in-country reporting processes for the head office.
• Implement and manage marketing campaigns in individual countries, ensuring flawless execution through country teams. Must know when and how to deploy ATL, BTL, PR, digital campaigns individually or as 360-degree campaigns.
• Analyze market development stages to identify and execute appropriate marketing actions.
• Able to differentiate and analyze between category, product, brand, and channel issues, taking the necessary actions to resolve them and drive growth.
• Develop, execute, and monitor brand campaigns, using insights to improve future marketing initiatives.
• Drive sales through trade marketing efforts and support on-ground teams through effective merchandising plans, standards and campaigns.
• Identify, onboard, and manage marketing agencies across multiple countries for effective campaign execution.
• Develop online campaigns and digital customer solutions as part of digital marketing strategies.
• Manage pricing strategies effectively to meet business and brand objectives, understanding how to create and monitor pricing models and implement changes as needed.
• Look at price drivers and trends to guide the pricing team, developing strategies that will help achieve margin goals and objectives, ideally improving price & value perception.
• Plan, organize, and execute promotional events, trade shows, and product launches to increase brand awareness and engage with key customers and partners.
• Must know well how to understand customer journey and touchpoints, looking at both core marketing initiatives, CVP development and digital customer solutions to drive customers, especially B2B, through the pipeline.
• Conducts quantitative and qualitative research to gather insights into consumer behavior, customer journey mapping, consumer preference drivers, pricing, and trends
• Fosters a culture of data-driven decision-making, encouraging teams to leverage research insights in developing marketing strategies and tactics.
• Build and develop a global marketing team, identifying and onboarding the necessary resources to support long-term growth.

Skills Required

• Strategic Thinking: Ability to support the development and implement long-term marketing strategies aligned with business goals and market dynamics.
• Analytical Skills: Proficiency in analyzing market trends, consumer behavior, digital measures, and campaign performance metric to drive data-driven decision-making.
• Brand Management: Expertise in global level brand development, positioning, and equity building, with a focus on creating impactful brand experiences.
• RTM: Knowledgeable in distribution management and how marketing can support route to market strategies at different stages of evolution.
• Lubricants channel understanding: Must know well what the drivers of decision, and influence are in both the B2C are and B2B channels. Moreover, know well sectors and sub-customers categories of each segment.
• CX and CVP development: Experienced in B2B CVP development and CX
• Digital Proficiency: Strong understanding of digital marketing channels, tools, and technologies to leverage for growth and customer engagement.
• Communication Skills: Excellent verbal and written communication skills, with the ability to articulate the brand vision and engage with stakeholders at all levels.
• Cross-Cultural Competence: Ability to navigate and lead in diverse global markets, understanding local nuances and consumer preferences.
• Project Management: Strong organizational skills to manage multiple projects simultaneously, ensuring timely and effective execution.
• Leadership and Team Development: Demonstrated expertise in leading and mentoring diverse teams, assessing team needs, and building effective structures and competencies for identified roles. Proven ability to develop team members to achieve their full potential while fostering cross-functional collaboration to achieve shared goals.

Work Experience

• Minimum of 10 – 12 years of experience in marketing, working in GCC / Africa or Southeast Asia.
• Must have worked in more than one country within these regions, ideally once in each continent.
• Experience in lubricants is mandatory with deep skill in marketing of lubricants within both the B2B and B2C segments.
• Must have experience working in a global or regional organization
• A bachelor’s or master’s degree in marketing or a closely related field
• Currently, based out of Dubai is a strong preference and the willingness to join immediately.

Location: UAE