Marketing Executive - TP

The Marketing Executive will provide support across various departments and product lines as needed. This role involves assisting the Marketing team with administrative tasks, campaign planning, execution, and reporting. The candidate will gain hands-on experience in various aspects of marketing, from coordinating campaigns, events, and social media activities to managing project timelines and preparing performance reports. This position offers foundational experience in retail & digital marketing within a dynamic, brand-focused environment.

KEY ACCOUNTABILITIES:

1. Content Creation and Management:
   Assisting in drafting and editing content for brand communications, including social media, photo/video shoots, CRM channels (emailers, SMS), and press releases.
2. Research and Analysis:
   Conduct market research and competitive analysis to support marketing strategies.
3. Event Coordination:
   Assist in the planning and execution of brand events. Coordinate logistics, registrations, and promotional materials for events.
4. Brand Management:
   Assist in the development and maintenance of marketing and store collateral and branding materials.
5. Influencer and Media Relations:
   Track relevant influencers and media contacts to identify potential partnerships. Maintain & strengthen relationships. Support PR seeding initiatives, assisting in product placements and managing influencer collaborations.
6. Social & Digital Marketing:
   Support the rollout of awareness campaigns for fashion brands by coordinating assets and tracking timelines to ensure adherence to the Retail Marketing calendar. Monitor social media platforms and community management.
7. Reporting:
   Maintain the monthly marketing report template and track KPIs.

EXPERIENCE & QUALIFICATION:

• Minimum Qualification: Bachelor's degree in marketing, communications, business administration, or a related field.
• Minimum Experience: 2-3 years of experience in a similar role.

SKILLS, KNOWLEDGE & ABILITIES:

• Ability to draft and edit various forms of content including newsletters, press releases, and social media posts. Skilled in conducting market research and competitive analysis to inform marketing strategies. Experience or aptitude in planning and executing corporate events, webinars, and trade shows.
• Strong written and verbal communication skills. Excellent analytical and problem-solving abilities. Strong interpersonal skills and the ability to build and maintain relationships within the organization. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Basic knowledge of content management systems (CMS) and digital marketing tools.

LANGUAGE: English and Arabic

WORKING ENVIRONMENT: Office and Field Based.