Marketing Executive (Offline)

Job Description

• Offline Marketing:

· Plan and execute offline marketing campaigns to promote membership cards.

· Work with the marketing team to create promotional materials.

· Monitor and evaluate the effectiveness of offline marketing strategies.

• Market Research:

· Conduct research on the luxury and sports car rental market in Dubai.

· Identify target groups, including high-net-worth individuals, tourists, and corporate clients.

• Partnership Development:

· Build partnerships with local businesses to enhance membership benefits.

· Collaborate with hotels, fine dining restaurants, and lifestyle brands for exclusive promotions.

· Establish partnerships with luxury travel agencies and concierge services.

• Networking:

· Attend luxury lifestyle events to connect with potential clients.

· Maintain relationships with local influencers and automotive enthusiasts.

• Direct Mail Campaigns:

· Send personalized invitations and promotional materials to potential clients.

· Follow up with phone calls to discuss membership benefits.

• Branding and Positioning:

· Create a strong brand identity that reflects luxury and exclusivity.

· Ensure consistent messaging across all offline marketing channels.

• Membership Card Management:

· Develop strategies for the design, distribution, and management of membership cards.

· Track membership card sales and renewals, ensuring accurate records.

· Coordinate with different departments for effective membership management.

• Event Planning:

· Organize exclusive launch events or showcases for luxury and sports cars.

· Participate in automobile exhibitions and local luxury lifestyle events.

Desired Candidate Profile

· Minimum of 3 years of experience in offline marketing.

· Valid UAE driving license and personal vehicle required for travel.

· Event coordination skills are necessary.