Marketing Executive

Overview

The Marketing Executive plays a crucial role in driving the company's marketing efforts and enhancing brand visibility. This position is responsible for developing and executing marketing strategies that align with the company's business goals. The Marketing Executive will work closely with various departments to create effective campaigns that attract and retain customers. With a focus on digital channels, the role encompasses market research, content development, and performance analysis, ensuring the company's offerings reach the target audience effectively. This position is pivotal in maintaining a competitive edge in the market by adapting to trends and utilizing innovative marketing techniques. Ultimately, the Marketing Executive's contributions directly impact the company's growth and customer engagement, making this role vital to achieving long-term business objectives.

Key Responsibilities

1. Develop and implement marketing strategies to promote products/services.
2. Conduct market research to identify trends and customer needs.
3. Create engaging content for digital platforms, including blogs and social media.
4. Collaborate with design teams to produce marketing materials such as brochures and advertisements.
5. Manage social media accounts and engage with followers.
6. Analyze marketing campaigns to determine effectiveness and ROI.
7. Assist in organizing promotional events and campaigns.
8. Maintain relationships with external partners and vendors.
9. Monitor competitors' marketing activities and assess potential areas for growth.
10. Prepare marketing reports for stakeholders, illustrating campaign performance.
11. Support the sales team with promotional materials and strategies.
12. Stay updated on industry trends and best practices in marketing.
13. Contribute to the development of brand guidelines.
14. Coordinate email marketing campaigns and assess their performance.
15. Participate in crisis management through effective communication strategies.

Required Qualifications

1. Bachelor's degree in Marketing, Business Administration or related field.
2. 1-3 years of experience in a marketing role.
3. Proficiency in digital marketing and social media platforms.
4. Strong written and verbal communication skills.
5. Experience with content management systems (CMS).
6. Familiarity with SEO principles and tactics.
7. Ability to analyze data and generate reports.
8. Proficient in Microsoft Office Suite and marketing software.
9. Strong organizational and project management skills.
10. Ability to work collaboratively in a team environment.
11. Detail-oriented with strong multitasking abilities.
12. Proactive attitude and willingness to learn.
13. Basic design skills using tools like Adobe Creative Suite are a plus.
14. Knowledge of marketing automation tools preferred.
15. Willingness to travel for events and client meetings as needed.
16. Creative thinking and problem-solving skills.

Salary: 15000-20000 AED

Skills: marketing automation tools, social media management, microsoft office suite, analytical thinking, content creation, social media, marketing software, project management, communication skills, seo principles, team collaboration, market research, data analysis, digital marketing, adobe creative suite, content development