Marketing Executive

Job Summary & Purpose

We are looking for a talented and highly organized marketing executive to grow our marketing channels and mainly influencer partnerships. The successful candidate will join our fast-paced marketing team and play a crucial role in implementing our marketing strategy across both digital and traditional marketing channels.

Key Performance Areas (KPAs) & Principal Accountabilities

1. Plan & deploy an integrated communications campaign including print, radio, online, sponsorship, collaterals.
2. Develop content and content strategy for key channels.
3. Collaborate with influencers and key opinion leaders.
4. Collaborate with leading publications and create PR opportunities.
5. Ensure timely information is given internally across Sharaf DG about the campaigns/promotions.
6. Collaborate with influencer marketing agencies to ensure smooth executions across channels.
7. Conduct market analysis; deliver a consolidated report about the competition in comparison with Sharaf DG.
8. Provide all necessary data/reports on a periodic basis pertaining to marketing activities to the Manager Marketing for review, resolution of issues, and prompt decision making.

Requirements

Qualitative Requirements

Experience (Yrs & Field): 3 years

Educational Qualification: Graduate

Professional Certifications: Bachelor's Degree in Business Administration/Marketing or Equivalent

Skills & Abilities

Expert level proficiency with Word, Excel, and PowerPoint.

Attention to detail is a must.

You are aware of the latest retail marketing trends and are IT savvy with hands-on experience with marketing-related software.