Marketing Executive

Marketing Executive Key Responsibilities (Summary):

• Develop and execute a comprehensive digital marketing roadmap, ensuring consistent brand messaging across all channels.
• Manage and maintain the company's social media presence across digital platforms.
• Measure and report on the performance of all digital marketing campaigns, optimizing based on insights.
• Create and implement effective digital marketing strategies to drive marketing-sourced revenue for events.
• Monitor trends and insights, adjusting strategies for better performance and cost efficiency.
• Oversee digital marketing and corporate communication activities for assigned events, business divisions, or products.
• Plan and execute digital marketing campaigns (web, SEO/SEM, WhatsApp Business, Telegram, social media, and advertising) aligned with broader marketing strategies.
• Handle Google AdWords, social media ads, SEO, and content production for events, coordinating with managers on budgeting and partner channel promotion.
• Prepare and submit a marketing strategy document, campaign schedule, and content plan within 7 days of receiving the production brief.
• Manage, effectively utilize and provide regular feedback to allocated branding staff.
• Travel to events as required, ensuring smooth execution is delivered.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership for adoption where appropriate.
• Motivate the digital marketing team to achieve goals.
• Travel to Manipal as necessary for training, mentoring, and monitoring purposes.
• Proactively support and approach process-level and strategy-level amendments made by Management; help evaluate change impact and risks analysis.

Minimum Requirements:

• 0 to 2 years of Digital Marketing Experience
• Industry Preferably Events, Digital/Marketing/Social Media Agencies
• MBA in Marketing, PR, Communications, Advertising