Marketing Executive

Preferably Female (English and Arabic Speaker)

Please send your CV to hr@theskininstitute.ae and mention in the Subject: Marketing Executive

JOB DESCRIPTION

1. Contribute to the development and execution of the company's overall brand strategy.
2. Work closely with the Senior Management Team (SMT) to create an annual marketing plan and budget.
3. Monitor and manage marketing expenses to ensure that all activities and deliverables stay within budget.
4. Oversee the production and/or design of marketing materials, including practice websites, patient information, media advertising, directories, signage, and public relations materials.
5. Ensure marketing initiatives align with both short-term and long-term business goals, identifying and implementing improvements in processes, content, and lead generation strategies.
6. Assist in the creation, coordination, and management of printed materials, including production, printing, and inventory tracking.
7. Support the development and execution of marketing materials for monthly promotions, special events, and campaigns, including emails, PowerPoint presentations, posters, flyers, online banners, radio spots, and print and digital ads.
8. Prepare and present regular reports on marketing activities and key performance metrics.
9. Provide market research, competitive analysis, and consumer insights to the SMT to inform strategic decision-making.
10. Communicate marketing plans and updates with providers and department managers as needed.
11. Develop and maintain a promotional calendar with clear specifications and deadlines.
12. Write or oversee the creation of press releases and ensure accurate coverage of news and events.
13. Collaborate with department and program managers to create, produce, and execute internal promotional campaigns.
14. Manage the strategy and execution of all email marketing campaigns.
15. Oversee website content, ensuring it is optimized, proofed, and updated regularly, while also managing the practice’s online reputation.
16. Support and coordinate SEO efforts with web designers to optimize the company’s online presence.
17. Plan and execute social media marketing campaigns, developing content that resonates with the target audience. Monitor and engage with posts on the company’s social media platforms.
18. Act as the primary point of contact for all marketing-related inquiries, including media, sponsorships, and vendor relations.
19. Negotiate media buys and manage marketing-related purchases.
20. Coordinate and participate in promotional activities, events, and trade shows.
21. Supervise the Marketing Assistant, providing guidance, feedback, and performance coaching as necessary.
22. Review and approve all creative assets produced by external contractors.

Job Types: Full-time, Permanent

Pay: From AED4,000.00 per month

Experience:

• Marketing: 1 year (Preferred)
• Marketing Executive: 1 year (Preferred)