Marketing Director - Exhibitions

*** B2B Exhibition experience is a must***

This role is open to international candidates wishing to relocate.

Job Overview

The Marketing Director is responsible for developing effective marketing strategies and campaigns. Using traditional and innovative marketing techniques, you will be the marketing lead and support the drive to attract new business while nurturing current business.

The successful applicant must have extensive experience and knowledge across all marketing channels, including social media and digital marketing. Market research and analytics must ensure that engaging content evolves annually in line with our strongly anticipated growth.

Key Responsibilities

1. Lead a team of marketers to deliver the complex marketing course of action across multiple verticals for each client.
2. Work with the team to develop a cyclical data-build strategy and maximize budget availability for data acquisition.
3. Implement KPIs, manage the performance review process, and direct team members on execution, delivery, and training requirements for professional and personal development.
4. Create engaging marketing assets that influence conversion rates.
5. Use analytics to constantly evolve the website design and user journey, increasing conversions and linking to marketing activities.
6. Work with the Digital Marketing Manager to develop effective multi-faceted digital campaigns for each audience group with constant optimization.
7. Develop and sustain media partnership agreements through relevant media outlets to support the campaign plan.
8. Manage all components required to deliver successfully, ensuring technology is fit for purpose, integrated with marketing automation, and provides effective analytics.
9. Champion interactions with all parties to ensure increased reach and attract new business year after year.

Minimum Experience

1. 7+ years of mid-level management experience.
2. Strategy creation and critical path analysis.
3. Experience in the use of databases with targeted direct marketing campaigns.
4. People management.
5. Website management and user experience.
6. Excellent writing skills, including proofreading and messaging.
7. Extensive data analysis from multiple sources.
8. Budget management, including budgetary responsibility for decision-making relating to various marketing channels.
9. Excellent interpersonal skills and the ability to communicate effectively at all levels.
10. Excellent negotiation and relationship-building skills.
11. Experience with social media channels using content creation, sponsored posts, analytics, and effectiveness.
12. Good leadership skills.
13. Ability to work well under pressure, adaptable and resilient.
14. Able to work on own initiative, highly motivated, and proactive.
15. Practice good time management.
16. Be trustworthy, professional, and reliable.
17. Demonstrate good teamwork with co-workers and peers.

*** ONLY shortlisted candidates will be contacted ***