Marketing Director

Job Responsibilities

• Lead and execute integrated marketing campaigns, working with vertical agencies and internal teams across all consumer touchpoints.
• Develop strategic initiatives and media campaigns to boost revenue, guest satisfaction, and brand awareness. Manage agency relationships to ensure quality across digital, social, print, outdoor, radio, and the website.
• Collaborate on content creation and consistent messaging across all channels.
• Monitor and optimize campaign effectiveness, focusing on KPIs like Return on Ad Spend, CPA, and conversion rates.
• Build and refresh collateral for cross-promotion and B2B sales. Lead a small marketing team, while collaborating on cross-promotion with sister companies.
• Conduct consumer surveys for insights and contribute to decisions on the customer journey.

Desired Candidate Profile

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Must have experience in entertainment/theater.
• Minimum 6 years of experience in strategic marketing, planning, or a related role, with a preferred work focus on location-based entertainment or lifestyle businesses (client or agency candidates both valued).
• Strong understanding of branding, media planning, editorial content management, and integrated campaign development.
• Ability to think strategically and creatively, with a focus on segmentation tactics and the competitive frame.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization, including senior corporate management.
• Foster an environment of excellent communication ensuring transparency and clarity with a commitment to teamwork and collaboration.
• Monitor industry trends and identify new channels/approaches for audience engagement.