Marketing Director

Reporting to the Head of Marketing Services GCC, the role will be responsible for leading the complete Client Marketing strategy and execution for cobrand programs across the GCC region with a goal of achieving Visa's business and brand objectives.

Summary of Responsibilities:

• Program Management: Oversee the day-to-day marketing activities for existing cobrand card programs ensuring alignment with overall business objectives and partner agreements.
• Strategic Planning: Develop and implement annual marketing plans for each cobrand program including budget allocation, channel strategy, and performance measurement.
• Partner Collaboration: Build and maintain strong relationships with cobrand partners, acting as the primary point of contact for marketing initiatives and ensuring seamless communication and execution.
• Campaign Development & Execution: Lead the development and execution of integrated marketing campaigns across multiple channels (e.g., digital, direct mail, email, social media, events) to drive card acquisition, activation, and usage.
• Data Analysis & Reporting: Track key performance indicators (KPIs) and provide regular reports on program performance, analyzing data to identify trends, opportunities, and areas for improvement. Use data-driven insights to optimize campaigns and maximize ROI.
• Budget Management: Manage marketing budgets for assigned programs, ensuring efficient resource allocation and accurate forecasting.
• Competitive Analysis: Monitor competitor activity and identify best practices in the cobrand card marketing space. Stay up-to-date on industry trends and emerging technologies.
• Compliance & Regulatory: Ensure all marketing activities comply with relevant regulations and legal guidelines.
• Cross-Functional Collaboration: Work closely with internal teams including sales, product, analytics, and legal to ensure successful program execution.
• Digital Marketing Transformation: Contribute to the development and launch of new marketing solutions aimed at accelerating digital marketing maturity with clients.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications:

Basic Qualifications:

• 10 or more years of work experience with a Bachelor's Degree, or at least 8 years of work experience with an Advanced Degree (e.g., Masters/MBA/JD/MD), or at least 3 years of work experience with a PhD.

Preferred Qualifications:

• 12 or more years of work experience with a Bachelor's Degree, or 8-10 years of experience with an Advanced Degree (e.g., Masters, MBA, JD, MD), or 6 years of work experience with a PhD.
• Minimum of 10 years of experience in marketing, preferably within the financial services industry with a focus on credit card programs.
• Proven track record of successfully managing and growing cobrand card programs.
• Strong understanding of credit card marketing principles including acquisition, activation, usage, and retention.
• Excellent analytical and data interpretation skills with experience using data to drive marketing decisions.
• Proficiency in marketing automation tools and CRM systems.
• Strong communication, interpersonal, and presentation skills.
• Ability to build and maintain strong relationships with partners.
• Excellent project management and organizational skills.
• Detail-oriented and results-driven.
• Marketing commercial acumen, marketing data familiarity, and influencing skills are critical.
• Significant experience in marketing with a strong brand management, campaign planning, and execution marketing planning, target setting, and delivery track record.
• Should understand key P&L drivers and leveraging the relevant aspects to build effective business cases.
• Demonstrated track record in the management of external clients, agencies, and the development of through-the-line campaign materials.
• Sales exposure and proven negotiation skills.
• Must be willing to travel as relevant within Visa safety and security policies.

Additional Information:

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work:

No

Employment Type:

Full-time