Marketing Director

Key Responsibility Areas:

1. Lead change by driving disruptive marketing, communication, public relations and branding strategy adding value and creating transformational change within the institution.
2. Critically evaluate the costs and benefits of all new ideas and initiatives to ensure that resources are appropriately directed and to keep the institution ahead of its competitors.
3. Analyse trends in the global business environment with respect to providers, advise and support to develop new initiatives and services that are responsive to market demands and expansion plans.
4. Analyse consumer behaviour and determine customer personas, identify opportunities to reach new market segments and expand market share.
5. Align & merge Marketing & Communications calendar with Recruitment calendar ensuring that all marketing related activities are in line with recruitment related activities.
6. Increase lead conversions by identifying measures and adopting a result-oriented approach.
7. Develop and monitor a marketing plan to produce high-quality prospective leads.
8. Lead, direct and implement Digital Marketing including display, digital video/audio, SEM/PPC and paid social media specific to each geographic region.
9. Lead and implement marketing initiatives to increase enrolment.
10. Plan and organize the implementation of the brand strategy to ensure the achievement of all targets in support of the brand strategy.
11. Evaluate brand profile, define actions to enhance your brand performance and undertake measures towards strong brand protection by incorporating legal advice and appropriate actions.
12. Build and establish the CRM strategy for the institution that encompasses online and offline channels as well as the prospective database.
13. Conduct competition analysis, benchmarking, PR monitoring and implement best practices to promote PR strategies.
14. Plan, organize and direct key events and programs along various stages of event development including event timeline, committee assignments and responsibilities, event details, execution of events, post-event details and financial tracking.
15. Devise, plan and implement strategies to prioritize marketing service requests and plan service requests ahead of time to ensure quality in content and delivery.
16. Review and report effectiveness of Marketing initiatives, projects, processes and activities and implement remedial actions as necessary.