Marketing Director

About the Role

We’re looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.

About OPIS, A Dow Jones Company

OPIS has served the fuel and chemicals industries for 45+ years with content reinforced by leading-edge technology, unrivaled customer service and constant innovation. Beginning as an oil price reporting agency, OPIS has grown into a worldwide information powerhouse with authoritative market news, trusted data, analysis and forecasting, consulting, and educational events. Market participants across the value chain trust our expertise in energy, chemicals and environmental commodities to make critical business decisions.

About the Marketing Team

The global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve.

You Will:

1. Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
2. Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
3. Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
4. Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
5. Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
6. Create strategy and resulting campaigns for nurturing sales leads to close.
7. Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
8. Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
9. Interpret marketing performance analyses to determine strategies for future success.
10. Innovate new ideas that increase lead generation and conversion.

You Have:

1. 12+ years of proven B2B marketing leadership experience
2. Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
3. Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
4. Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
5. Self-directed and capable of working independently without direct supervision
6. Ability to distill complex products into clear narratives
7. Strong verbal, written and interpersonal communication skills
8. Ability to learn quickly, multi-task and manage projects to completion
9. Detail-oriented with a commitment to accuracy
10. Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
11. Experience working with multiple stakeholders and cultures across time zones and global locations
12. College degree or equivalent work experience

Benefits:

1. Comprehensive Healthcare Plans
2. Paid Time Off
3. Retirement Plans
4. Lifestyle Programs & Wellness Resources
5. Family Care Benefits & Caregiving Support
6. Subscription Discounts
7. Employee Referral Program

About Dow Jones

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics.

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need.

Business Area: Dow Jones - OPIS

Job Category: Marketing & Product Management

Union Status: Non-Union role

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead.