Develop and implement comprehensive marketing strategies aligned with the company's overall objectives.
Work closely with the product development team to understand product features, benefits, and unique selling propositions.
Lead digital marketing efforts, including online advertising, social media, email marketing, and influencer partnerships along with traditional marketing strategies, such as print advertising, events, and collaboration sponsorships.
Build and lead a high-performing marketing team, providing guidance, mentorship, and support for an innovative team culture.
Manage the marketing budget, ensuring cost-effectiveness and efficient allocation of resources for marketing initiatives.