Marketing Data analyst Outsourced - ADIB - Abu Dhabi Islamic Bank

Marketing Data Analyst (Outsourced)

Job Description

Role: Data Analyst

Location: Abu Dhabi

Role Purpose:
To ensure all direct marketing campaigns are dispatched and reported as per set criteria with the product teams.

Key Accountabilities of the role:

1. Coordinate and Execute Campaigns: Manage mailer and SMS campaigns ensuring they align with marketing strategies and schedules.
2. Utilize Marketing Automation Tools: Leverage marketing automation platforms to create, schedule, and dispatch targeted communications to specific customer segments.
3. Collaborate on Content Development: Work closely with the marketing team to craft compelling messaging and creative content for mailers and SMS campaigns.
4. Monitor and Analyze Performance: Track campaign performance metrics, analyze data, and provide actionable insights to optimize future campaigns.
5. Ensure Compliance: Adhere to regulatory requirements and best practices in direct marketing.
6. Maintain Accurate Records: Keep detailed records of campaign activities including scheduling, delivery, and results.
7. Stay Informed on Industry Trends: Keep abreast of industry trends, best practices, and emerging technologies in marketing communications.
8. Data Management: Collect data from primary and secondary sources ensuring the integrity and maintenance of databases and data systems.
9. Data Analysis: Identify, analyze, and interpret trends or patterns in complex datasets.
10. Data Cleansing and Quality Assurance: Cleanse data and review computer-generated reports to identify and correct coding errors.

Results Required:

• Timely Dispatch of all direct marketing campaigns including SMS push and mailers.
• Accuracy in logging and organizing all campaigns on the Marketing tool.
• Review and apply correctly the marketing content on the assigned marketing assets.
• Deep Dive Analysis on data to share extensive marketing campaign performance reports to the product and segment owners.
• All copy and data inputted in the tool are tested and dispatched on time.
• Updated reports as per set timelines are prepared and shared on time.
• Reports on market trends are shared.
• All data is securely organized and archived for future tracking and reporting.

Specialist Skills / Technical Knowledge Required for this role:

1. Bachelor's degree in Marketing, Communications, or a related field.
2. Proven experience in marketing communications with a focus on Digital and Direct marketing campaigns.
3. Familiarity with marketing automation platforms, specifically Ducont and Acoustic (formerly known as IBM Watson Campaign Automation).
4. Expert knowledge of MS Office, specifically Excel.
5. Expert knowledge of HTML and workable knowledge of Java and CSS coding.
6. Strong analytical skills and ability to interpret data to drive decision-making.
7. Excellent written and verbal communication skills.
8. Detail-oriented with the ability to manage multiple projects simultaneously.
9. Knowledge of regulatory requirements such as GDPR and CAN-SPAM governing email and SMS marketing.
10. Ability to work independently as well as collaboratively in a team environment.