Marketing Coordinator

Job Responsibilities

1. Assist in developing and implementing the company's overall marketing strategy.
2. Conduct market research to identify trends and target audiences.
3. Create, write, proofread and manage marketing content (e.g., social media posts, email newsletters, website descriptions).
4. Coordinate with marketing/PR/social media managers, designers and content creators to produce high-quality marketing materials.
5. Manage and maintain marketing databases through Customer Relationship Management (CRM) systems.
6. Track and analyze campaign performance and report on key metrics using data analytics tools (e.g., website traffic, leads generated).
7. Support with event planning and execution (e.g., media events, campaign launches, trade shows).
8. Ensure distribution of internal and external marketing materials and communication.
9. Stay up-to-date on the latest marketing trends and tools.
10. Manage marketing budgets and resources.