Marketing Content Manager

Responsibilities:

1.Content Strategy & Planning

Develop and execute a content marketing strategy aligned with company objectives

Plan and manage a content calendar to support campaigns, promotions and branding initiatives

Ensure all content aligns with brand guidelines and target audience preferences

2.Graphic Design & Visual Content

Create visually engaging content, including hours brochures, flyers and marketing materials

Collaborate with the design team to produce high-quality graphics, social media visuals and videos

Use tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva to develop designs

3.Content Creation & Branding

Write, edit and curate high quality content for blogs, websites, social media and email campaigns

Develop consistent messaging and branding strategies to enhance the company's market presence

Monitor brand voice and tone across all platforms to ensure uniformity

4.Brochure Planning & Design

Conceptualize and design brochures and marketing collateral projects, campaigns and events

Collaborate with real estate consultants to ensure brochures highlight key project features

5.Performance Tracking & Optimization

Analyze content performance using analytics tools and adjust strategies as needed

Track engagement metrics, such as clicks, shares and lead conversions to improve campaigns

Use insights to improve content quality and audience engagement

Qualifications:

Bachelor's degree in marketing, Communications, Graphic Design or a related field

Min 3-5 years of experience in content marketing and branding

Proven experience in overseeing creative projects

Proficiency in graphic design tools like Adobe Photoshop, Illustrator, InDesign or Canva

Strong writing, editing and storytelling skills

Experience in content branding and creating visually appealing marketing materials