Marketing Communications Specialist

Roles and Responsibilities

• Responsible for the company’s social media channels, including channel management, content strategy and influencer engagement.
• Ensure consistency of communication on all social channels, including look and feel, tone, and messaging.

Additional Responsibilities:

• Develop social media strategy to create a unified approach across Aldar’s social media channels.
• Develop content calendar for all Aldar social media channels.
• Create, review and manage content for Aldar’s digital platforms, including all social media channels and website. Content themes include, but are not limited to, real estate, financial, sustainability, retail, education in both Arabic and English.
• Develop and manage the creation of video content covering Aldar’s external and internal news and events, including but not limited to, CSR, sponsorship activation, development launches, culture events and industry events.
• Community management - responsible for scheduling and posting content on Aldar social media channels, monitoring channels, and managing response process for comments and questions.
• Manage Aldar digital library of images and videos and keep it up to date.
• Create a dashboard and reporting updates to track Aldar’s performance across social media channels.
• Managing leadership positioning on relevant social media platforms.
• Develop and manage Aldar influencer strategy and programme.
• Manage agency retainer to ensure strong application of social media strategy and timely delivery of projects.
• Work closely with team members across the department to align on channel performance, campaign content, and brand alignment.

Related Years of Experience:
Min of 8+ years of relevant experience in Communications within a large multi-cultural company.

Field of Experience:

• Previous experience working for a real estate company or as a social media agency consultant is preferable.
• Knowledge of the real estate sector in UAE is an advantage.
• Experience in delivering impactful campaigns.

Technical and Interpersonal Skills:

• Strong project management skills, with experience managing multiple agencies and stakeholders.
• Ability to work within a team and independently.
• Regional experience.
• Expertise in influencing Exec level stakeholders.
• Proven ability to identify opportunities and deliver effective strategies to generate results.
• Excellent writing, presentation, and interpersonal skills.
• Strong knowledge of social media strategies and tactics with a track record of successful implementation.
• Arabic and English speaker preferable.

Desired Candidate Profile

1. Social Media Strategy Development: Creating and executing a comprehensive social media strategy that aligns with the organization’s goals and enhances brand presence.

2. Content Management: Overseeing the development of engaging and relevant content for social media channels, including posts, graphics, videos, and campaigns.

3. Community Engagement: Managing interactions with followers and stakeholders, responding to inquiries, and fostering positive relationships online.

4. Monitoring and Analysis: Tracking and analyzing social media metrics to assess the effectiveness of campaigns, reporting on performance, and making data-driven recommendations.

5. Brand Messaging: Ensuring consistency of brand messaging across all social media platforms and aligning it with corporate communication objectives.

6. Crisis Communication: Developing and implementing crisis communication plans specific to social media, ensuring timely and effective responses to issues.

7. Collaboration: Working closely with other departments (e.g., marketing, public relations, and product teams) to integrate social media efforts with overall corporate communications.

8. Training and Guidance: Providing training and support to internal teams on social media best practices and guidelines.

9. Trend Monitoring: Staying updated on industry trends, emerging platforms, and best practices in social media and corporate communications.

10. Budget Management: Assisting in managing the budget for social media initiatives and campaigns.

Skills

1. Social Media Expertise: Deep knowledge of various social media platforms, tools, and trends, including content creation and management.

2. Communication Skills: Exceptional verbal and written communication skills for crafting compelling messages and engaging with diverse audiences.

3. Strategic Thinking: Ability to develop and implement strategic plans that align social media efforts with broader corporate objectives.

4. Analytical Skills: Strong analytical skills to interpret social media metrics and data, using insights to inform strategies.

5. Creativity: A creative mindset to develop innovative content and campaigns that resonate with audiences.

6. Crisis Management: Experience in crisis communication and the ability to respond effectively to social media challenges.

7. Collaboration: Strong interpersonal skills to work effectively with cross-functional teams and external partners.

8. Project Management: Ability to manage multiple projects simultaneously while meeting deadlines and maintaining quality.

9. Adaptability: Flexibility to adapt strategies in response to changing trends and organizational needs.

10. Leadership: Leadership qualities to mentor and guide team members in best practices for social media engagement.