Marketing & Communication Manager

Magma Aviation has an exciting opportunity for a Marketing & Communication Manager to join the team in Dubai, UAE. The successful candidate will have experience working in a marketing and communications role within the aviation or logistics industry, with a strong understanding of brand management and stakeholder engagement. We are looking for a results-driven individual who thrives in a fast-paced environment, excels at problem-solving, and collaborates effectively to deliver impactful marketing initiatives. Creativity, strategic thinking, and the ability to manage multiple projects with a team-focused approach are essential.

• Develop and execute marketing initiatives that align with Magma Aviation’s business objectives.
• Manage brand awareness, digital marketing, media relations, internal and external communications, and stakeholder engagement.

• Develop and execute a comprehensive marketing and communication plan that supports the company’s growth. This includes setting clear objectives, defining key performance indicators (KPIs), and implementing measurable marketing campaigns that drive brand awareness, customer engagement, and business expansion.
• Analyse market trends, customer insights, and competitor activity to refine strategies. Utilise digital and online tools to monitor market movements, customer behaviour, and competitive positioning. Use these insights to tailor marketing efforts and identify new business opportunities.
• Create and manage the annual marketing budget, ensuring cost-effective use of resources. Develop financial plans that optimise spending across paid media, content production, and events. Track ROI through performance analytics and adjust allocations to maximise impact while maintaining financial responsibility.
• Strengthen the brand across all digital and offline platforms globally by ensuring a consistent visual identity, messaging, and brand presence. This includes social media, industry publications, sponsorships, trade events, and advertising campaigns.
• Plan, develop, and execute targeted digital marketing campaigns across multiple platforms, including Google Ads, LinkedIn Ads, Facebook Ads, and other programmatic advertising channels. Monitor and adjust ad spend to ensure maximum return on investment (ROI).
• Create and manage email marketing campaigns ensuring personalised and engaging content that nurtures leads and retains customers. Use A/B testing to refine messaging and increase open and conversion rates.
• Develop and execute content strategies across key social media platforms, including LinkedIn, Instagram, and YouTube, ensuring they align with the company’s goals and brand identity.
• Write and distribute press releases to relevant industry publications, ensuring they are newsworthy, well-structured, and aligned with the company's messaging.
• Develop and maintain relationships with journalists, editors, and key media contacts to secure positive media coverage and strengthen Magma Aviation’s industry presence.
• Maintain and update the company’s website, ensuring it remains modern, functional, and fully optimised for SEO and user experience. Regularly update content, improve navigation, and ensure mobile responsiveness.