Marketing communication Manager

Marketing Communication Manager

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

Lead Business Area Manager

Your role and responsibilities

In this role, you will have the opportunity to contribute to business objectives through the development and deployment of innovative and effective marketing communications activities in line with global and local communication strategies, standards, and guidelines. Each day, you will be responsible for developing the marketing communication strategy and maintaining the positive image of the company and its brand and value proposition in the minds of the customers. You will also showcase your expertise by ensuring relevant marketing communication strategy and plans align with global marketing, corporate, and country communications strategies and guidelines. The work model for the role is: {onsite}. This role is contributing to the {motion business} in {UAE}. You will be mainly accountable for:

1. Developing the marketing communication strategy and maintaining the positive image of the company and its brand and value proposition in the minds of the customers.
2. Ensuring relevant marketing communication strategy and plans align with global marketing, corporate, and country communications strategies and guidelines.
3. Selecting relevant marketing communications tools, adapting, translating, and implementing, as required, to support sales initiatives and achieve the company’s objectives in the local business.
4. Adapting and developing promotional activities using events, fairs, online communication campaigns, print media, and other communications vehicles to promote products, systems, and services across the lifecycle.
5. Stimulating lead generation through advertising, sponsorship, and other promotional activities.
6. Ensuring sound communication across multiple and appropriate trade media in line with the ABB communications framework to extend the company’s visibility.
7. Researching, identifying, and selecting external marketing communications service providers.
8. Defining quality and delivery targets of externally assigned activities, monitoring ongoing progress, and resolving issues.
9. Ensuring global targets and metrics for marketing communications initiatives are properly implemented and developing additional local measures, as required.
10. Maintaining and encouraging a positive and integrated network in internal and external communication communities to promote knowledge of current practices and innovation.

Qualifications for the role

• 5-7 years of working experience in communications
• Bachelor degree in Business Administration/ Marketing/ Communication or related field
• Fluency in Arabic/ English (spoken/written) skills and strong writing/editing skills
• Knowledge of digital marketing and marketing automation (Salesforce, Pardot, etc.)
• Strong business partnership, collaboration, and communication skills, with deep experience of managing internal and external relationships seamlessly
• In-depth demonstrable knowledge and experience of all aspects of internal and external communications
• Good computer skills (PowerPoint/ Word/ Excel)
• Creative personality and innovative mindset with the capacity to come up with new and fresh ideas, while ensuring consistency with brand and business lines positioning
• A solution-focused and self-starter mindset combined with passion for strategic and analytical thinking

Benefits

• Retirement plan

More about us

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory