Marketing Campaign Specialist (Media Buyer)

Company: Property Shop Investment (PSI)

Location: Abu Dhabi, UAE (Office No. 4410 & 4411, Addax Tower, Al Reem Island)

Department: Marketing

Reports To: Head of Marketing / Marketing Director

Date Posted: March 13, 2025

About Property Shop Investment (PSI)

Property Shop Investment (PSI) is a leading real estate firm headquartered in Abu Dhabi, renowned for its excellence in property sales, leasing, management, and investment advisory since 2007. With a passion for innovation and a client-first approach, PSI leverages cutting-edge technology and strategic partnerships with top developers to redefine the UAE real estate landscape. Join us to drive impactful results and shape the future of property marketing.

Job Summary

PSI is seeking an experienced and strategic Senior Performance Marketing Specialist to lead our performance marketing efforts in Abu Dhabi. This role will spearhead data-driven digital campaigns to maximize ROI, generate high-quality leads, and elevate PSI's brand presence in the competitive real estate market. The ideal candidate is a seasoned digital marketing expert with a proven ability to optimize paid media, analyze performance metrics, and mentor junior team members while aligning efforts with PSI's growth objectives.

Key Responsibilities

1. Performance Campaign Strategy & Execution:
   • Develop and implement advanced performance marketing strategies across paid channels (e.g., Google Ads, Meta Ads, LinkedIn, TikTok, programmatic advertising) to drive property inquiries, sales, and brand visibility.
   • Optimize campaigns for key metrics such as cost-per-lead (CPL), cost-per-acquisition (CPA), and return on ad spend (ROAS).
   • Leverage PSI's technology stack to create personalized, high-converting campaigns targeting investors, homebuyers, and tenants.
2. Data Analysis & Optimization:
   • Utilize analytics tools (e.g., Google Analytics, Looker Studio, CRM platforms) to track campaign performance, identify trends, and provide actionable insights.
   • Conduct A/B testing, audience segmentation, and bid strategy adjustments to improve campaign efficiency and effectiveness.
   • Forecast campaign outcomes and budgets, ensuring alignment with PSI's sales targets and marketing goals.
3. Digital Channel Expertise:
   • Oversee SEO/SEM initiatives to boost organic and paid search rankings for PSI's property listings and services.
   • Manage retargeting campaigns to re-engage prospects and maximize conversion rates.
   • Stay ahead of digital marketing trends and platforms to recommend innovative tactics for PSI's audience in Abu Dhabi and beyond.
4. Leadership & Collaboration:
   • Mentor junior marketing team members, providing guidance on campaign execution, optimization techniques, and best practices.
   • Collaborate with sales, listing, and business development teams to align performance marketing efforts with inventory availability and client priorities.
   • Partner with creative teams to ensure ad content (visuals, copy, video) supports performance goals while maintaining brand consistency.
5. Budget Management:
   • Plan and allocate marketing budgets across channels, ensuring cost efficiency and adherence to financial targets.
   • Negotiate with vendors or ad platforms to secure competitive rates and maximize PSI's advertising investment.
6. Reporting & Stakeholder Communication:
   • Deliver detailed performance reports and presentations to senior management, highlighting successes, challenges, and strategic recommendations.
   • Act as a key point of contact for performance marketing updates, ensuring transparency and alignment with PSI's broader objectives.

Qualifications

• Education: Bachelor's degree in Marketing, Digital Marketing, Business, or a related field. A Master's degree or certifications (e.g., Google Ads, Meta Blueprint) is a plus.
• Experience:
  • 5+ years of experience in performance marketing or digital advertising, with at least 2 years in a senior or lead role.
  • Demonstrated success in managing large-scale paid media campaigns, ideally in real estate, e-commerce, or luxury sectors.
  • Experience in the UAE market, particularly Abu Dhabi, is highly preferred.
• Skills:
  • Advanced proficiency in performance marketing platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, etc.).
  • Expertise in analytics tools (Google Analytics, Tableau, or similar) and CRM systems.
  • Strong quantitative skills with the ability to interpret data and translate it into actionable strategies.
  • Exceptional project management and organizational skills, with a focus on meeting deadlines and KPIs.
  • Fluency in English (Arabic is an advantage).
• Knowledge: Deep understanding of the UAE real estate market, digital advertising trends, and consumer behavior.
• Personal Attributes:
  • Results-oriented with a proactive, problem-solving mindset.
  • Leadership capabilities with a collaborative approach to teamwork.
  • Adaptable and innovative, thriving in a fast-paced, high-growth environment.