Marketing & Business Development Specialist

Marketing & Business Development Specialist

Responsibilities:

• Develop and implement comprehensive marketing strategies to enhance brand awareness and client acquisition.
• Conduct market research to identify growth opportunities and trends within the fertility industry.
• Build and maintain relationships with key stakeholders, including clinics, healthcare providers, and referral networks.
• Plan and execute targeted campaigns across digital, print, and social media platforms.
• Manage the organization's website, SEO, and content to ensure optimal online presence.
• Identify and pursue partnerships to drive business development opportunities.
• Organize and participate in industry events, exhibitions, and community outreach programs.
• Monitor and analyze campaign performance to optimize marketing initiatives and ROI.
• Collaborate with internal teams to align marketing strategies with business goals.
• Prepare detailed reports and presentations on business development efforts and marketing performance.

Desired Candidate Profile:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing and business development, preferably in the healthcare or fertility sector.
• Strong understanding of digital marketing, including SEO, PPC, and social media management.
• Excellent communication, negotiation, and presentation skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Familiarity with CRM systems and marketing analytics tools is a plus.
• Fluent in English; knowledge of Arabic is an advantage.

Employment Type: Full Time

Company Industry: Medical, Medical Devices

Department / Functional Area: Business Development

Keywords: Marketing, Business Development