Marketing Assistant

As a Tech-savvy Marketing Assistant at Electra, reporting to the Head of Marketing, you play a crucial role in implementing the marketing communications plan aligned with our business objectives. This hybrid role combines traditional marketing support with a focus on AI-driven strategies to enhance efficiency and effectiveness.

Content Creation Support:

• Assist with content creation for marketing materials, ensuring alignment with brand voice and objectives.
• Support the production of various marketing collaterals (e.g., newsletters, blogs, advertising).
• Utilize AI tools to optimize content based on engagement metrics and audience insights.

Marketing Campaign Support:

• Collaborate with the team to implement marketing campaigns across digital and traditional channels.
• Assist in the execution, monitoring, and analysis of campaigns, tracking key performance indicators (KPIs) with the help of AI-driven tools.
• Suggest campaign optimizations and content improvements based on data-driven insights.

AI-Driven Market Analysis and Lead Generation:

• Leverage AI tools to analyze market trends, customer behavior, and campaign performance.
• Collaborate with the sales team to identify and nurture leads using AI-powered insights, contributing to data-driven marketing strategies for growth in KSA, Europe, and beyond.

Social Media Management:

• Assist in managing social media platforms, posting engaging content, and tracking performance metrics.
• Collaborate on creating innovative posts and using AI analytics to refine social media strategies.

Photography & Videography Management:

• Coordinate and assist with photoshoots and videography for internal events, campaigns, and marketing materials, ensuring alignment with AI-optimized visual content strategies.

On-Site Branding:

• Provide on-site support for branding efforts during events, exhibitions, and corporate gatherings.

Support for Tenders & Presentations:

• Aid in preparing marketing materials and presentations for tender submissions and business pitches, using AI insights for targeted messaging.

Internal & CSR Communications, Internal Events:

• Assist with internal communications and the organization of internal events.
• Contribute to CSR communications and sustainability initiatives, integrating AI analysis to optimize messaging.

Employer Brand Management:

• Help maintain and promote the employer brand through various communications channels (e.g., intranet, internal newsletters).
• Use AI tools to enhance employer branding strategies.

Intranet Content Management:

• Support updates and management of the company’s intranet with a focus on employer branding, internal communication needs, and marketing activities.

Sustainability and QHSE Communications:

• Contribute to sustainability communications in line with QHSE (Quality, Health, Safety, Environment) policies and initiatives.

Database Management and Reporting:

• Assist in creating, updating, and managing marketing databases, ensuring data accuracy and segmentation for targeted campaigns.
• Utilize AI-powered tools for compiling and analyzing data for marketing reports (e.g., campaign performance, customer insights, market trends).

Competitive Reports:

• Assist in compiling competitive market analysis reports and gathering relevant data using AI-driven insights.

Support for Rental Business & E-Commerce Communications:

• Provide communications support for the rental business and e-commerce marketing efforts (maintain Furniture Rental E-commerce and Catalogue updated).
• Use AI tools to monitor and optimize e-commerce performance.

Marketing Department Administration:

• Assist with administrative tasks related to the Marketing Department (e.g., orders, invoices, payments).

KNOWLEDGE & EXPERIENCE:

• Prior experience in marketing or internship.
• Degree in marketing, communications, business, or administration.
• Certification in AI is a plus.
• English language proficiency; Arabic is a plus but not mandatory.
• Systems: AI tools knowledge (mandatory), MS Office, design software (InDesign, Illustrator, Photoshop, Canva), marketing software (CRM), Google Analytics, WordPress CMS. HubSpot is a plus.

TECHNICAL & FUNCTIONAL SKILLS:

• Basic understanding of marketing and communications principles, including campaign execution and analytics.
• Familiarity with AI tools and digital marketing tools (mandatory), email marketing platforms, and database management.
• Competence in design tools like Canva, Photoshop, or similar is a plus.
• Project management and organizational skills.

OTHER SKILLS & COMPETENCIES:

• Self-motivated and proactive team player.
• Strong attention to detail and multitasking ability.
• Good copywriting and communication skills in English.
• Creative mindset with an eye for design and campaign innovation.
• Ability to support sustainability communications and internal events.
• Familiarity with database management and reporting is an advantage.

General Obligations towards Health, Safety, and Environment:

• You will correctly use machinery, appliances, tools, transport, and all equipment issued by the company.
• You will correctly use personal protective equipment supplied by the company.
• You will not remove any safety devices for any machinery or installations.
• You will perform all tasks set forth by safety and environmental regulations and thus cooperate with Electra to ensure a working environment and condition that do not pose any risks in terms of health, safety, and environment to others.