Marketing and Social Media Executive

Job Title: Marketing and Social Media Executive
Location: Dubai, UAE

Company Overview:
Malaak Homecare is a leading home healthcare provider specializing in in-home childcare and elderly care services. Committed to delivering compassionate, high-quality care, Malaak supports families and individuals across the UAE, empowering them with trusted, personalized services. We are seeking an innovative and strategic Marketing and Social Media Executive to help us elevate our brand, engage with our audience, and showcase the transformative impact of our services.

Job Summary:
As the Marketing and Social Media Executive, you will play a vital role in enhancing Malaak's brand presence and driving digital engagement. Through creative content and strategic campaigns, you will connect with our target audience—especially mothers and families—helping them discover the exceptional support Malaak provides. This position combines creativity, marketing expertise, and analytical skills to grow our brand and create meaningful engagement with our community.

Key Responsibilities:

1. Social Media Management:
   Develop and implement a social media strategy across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.) to boost brand awareness, engagement, and loyalty.
   Craft, schedule, and publish captivating content (posts, stories, videos) that reflects Malaak’s values and services, building a welcoming digital presence.
   Engage actively with followers by responding to comments, messages, and inquiries in a timely, friendly, and professional manner.
2. Content Creation:
   Collaborate with the team to develop impactful, high-quality content that resonates with mothers, families, and elderly.
   Contribute to creating blogs, newsletters, promotional materials, and visual assets, highlighting success stories, events, and key services.
   Capture and edit engaging content regularly to showcase the impact of Malaak’s work and build community trust.
3. Digital Marketing Campaigns:
   Assist in designing and executing digital marketing campaigns, including email marketing, paid ads, and SEO strategies, to increase traffic and conversions.
   Track, analyze, and report on campaign results, making data-driven adjustments to enhance performance and meet KPIs.
   Work with external partners and influencers to broaden Malaak’s reach, strengthening brand presence within target demographics.
4. Brand Development:
   Ensure brand consistency across all platforms, staying true to Malaak’s tone of voice and values.
   Conduct market research to stay informed on industry trends, competitor activities, and customer needs, adapting strategies accordingly.
   Innovate by brainstorming fresh ideas and initiatives that enhance Malaak’s brand presence and customer engagement.
5. Event Promotion and Support:
   Assist in planning and organizing in-person events, such as free monthly events for mothers, workshops, and community gatherings.
   Promote Malaak’s monthly events, workshops, and community-based initiatives aimed at supporting mothers and families.
   Coordinate with the events team to organize and publicize events, driving awareness, participation, and engagement.
   Capture and edit content during any event for Malaak to use as post-event content on all platforms.
6. Brand Partnerships and Community Outreach:
   Identify and manage sponsorship and co-branding opportunities that align with Malaak’s values and target audience.
   Manage relationships with local hospitals, clinics, nurseries, and community centers to establish referral networks.

Requirements Qualifications:

1. Educational Background: Bachelor’s Degree in Marketing, Communications, or a related field.
2. Experience: 2+ years in social media management, digital marketing, or a similar role, ideally within healthcare, wellness, or family-oriented services.
3. Technical Proficiency: Knowledge of social media platforms, content creation tools (e.g., Canva, Adobe Suite, etc.).
4. Communication Skills: Strong writing ability to create clear, engaging, and brand-aligned content.
5. Analytics Knowledge: Understanding of SEO, Google Analytics, and other digital marketing metrics is advantageous.
6. Passion for Our Mission: Genuine interest in healthcare, wellness, and supporting the needs of mothers, families, and the elderly.
7. Project Management: Exceptional organizational skills, with the ability to manage multiple projects simultaneously.

Key Attributes:

1. Creativity & Initiative: Resourceful and proactive, with a keen eye for detail and design.
2. Social Media Enthusiasm: Deep understanding of trends and passion for connecting with audiences.
3. Collaborative Mindset: A strong communicator and team player, able to work both independently and within a team.

Benefits What We Offer:

1. Impactful Work: Make a positive difference in the lives of families, mothers, and elderly individuals.
2. Growth Opportunities: We prioritize your professional development with opportunities for skill enhancement and career growth.
3. Supportive Culture: Join a passionate team in a collaborative and mission-driven work environment.

How to Apply:
Interested candidates should submit their resume and contact information to or message us on WhatsApp at +971521668331.