Marketing and Sales - Marketing Specialist

Description

RBC is the global leader of Intellectual Property solutions to corporations, individuals, and firms. We help companies and individuals protect their IPR in the UAE, Qatar, Oman, Bahrain, and Kuwait through our offices. Our clients are leaders and innovators in their industries. We provide the best services to more than 1000 corporations from different sectors (real estate, manufacturing, electronics, consumer goods, telecommunications, food and beverage, and healthcare industries).

RBC is seeking an experienced Marketing Specialist barred in Dubai jurisdiction to join its global team from Dubai or Doha-Qatar. This is a highly challenging and interesting role for a resourceful marketer. This role will be pivotal in supporting the marketing plans for IP & Science and will require excellent organizational skills to make the most effective use of available resources. The working environment is relatively informal, although duties are of a corporate nature and will involve extensive liaison with stakeholders across the IP & Science business across international time zones. By taking initiative, engaging and collaborating with the business, this position will require the role holder to ensure that all issues are appropriately prioritized and dealt with effectively.

The Marketing Specialist will be responsible for the delivery of on-time, on-budget regional marketing campaigns that effectively meet targeted business outcomes for the IP & Science business of RBC.

Responsibilities:

• Work with the local and global sales and marketing teams to develop, implement, and manage regional marketing plans in order to drive growth, support retention, and build brand equity across the IP & Science offerings.
• Develop local market and customer insight to share with the wider global team and to feed into the segment marketing programs.
• Implement effective integrated marketing campaigns that drive customer acquisition and retention.
• Work closely with other marketing stakeholders to ensure messaging is incorporated in all verticals (Government & Academia, Intellectual Property, Life Sciences, Brand Protection).
• Form strong relationships with the strategic account managers to understand their individual and specific service needs and develop tailored plans of support.
• Localize global collateral and content and develop local sales and marketing assets.
• Develop an in-depth understanding of our customers and target audience, incorporating key customer messaging and proof points into marketing collateral.
• Manage relationships with all internal and external stakeholders.

Qualifications:

• Established career within the marketing industry.
• Experience in business-to-business marketing.
• Experience in managing events.
• Preparation of tactical marketing plans, working to budget and time deadlines, and reporting on MROI.
• Experience within one of the key verticals preferred (Government & Academia, Intellectual Property, Life Sciences, Brand Protection).
• Strong professional presence and excellent interpersonal skills.
• Strong project management skills.
• Excellent verbal communication, written, and proofreading skills.
• Willingness to travel and work in a global team of professionals.
• Experience using CRM and email marketing systems is an advantage.

Additional Qualifications:

• Marketing degree preferable.
• Minimum of 2 years of marketing experience within a B2B organization.
• Ability to read/write/speak Arabic.