Marketing and Public Relations Manager

Company Description
NH Collection Dubai The Palm: Eclectic Elegance on Palm Jumeirah
Feel the ambiance at our exciting new hotel on Palm Jumeirah. Sitting on the exclusive West Beach, NH Collection Dubai The Palm gives easy access to the nearby Nakheel Mall. Our new property is brimming with energy and chic touches of authentic local character. The new 14-storey property is offering 227 hotel guest rooms and suites and 306 serviced apartments. Guests are just a short journey from all Dubai's top attractions, including the Burj Khalifa, Dubai Mall, and Dubai Marina. Our sunset-facing rooftop infinity pool and its elegant bar and lounge is the perfect place to feel relaxed between exploring. Those seeking a more stimulating atmosphere can indulge at the hotel's lively sports bar, set to be one of the new go-to spots in Dubai.

Job Description
The Marketing and Public Relations Manager will be responsible for developing, implementing, and executing strategic marketing plans for NH Collection Dubai The Palm to attract potential customers and retain existing ones. This role requires a combination of marketing expertise, creative thinking, and exceptional communication skills to effectively promote the hotel's brand, services, and events. A significant focus will be on digital marketing to enhance the hotel's online presence and engagement.

Key Responsibilities:

1. Strategic Planning:
   • Develop and implement comprehensive marketing and public relations strategies to enhance the hotel's brand presence and market share.
   • Create annual marketing plans, including goals, budget, and tactics for achieving the hotel's marketing objectives.
2. Marketing Campaigns:
   • Plan and execute integrated marketing campaigns across various channels, including digital, print, social media, and direct marketing.
   • Monitor and analyze campaign performance metrics, adjusting strategies as needed to ensure optimal results.
3. Brand Management:
   • Ensure brand consistency in all marketing materials and communications.
   • Manage the hotel's visual identity, including logo usage, color schemes, and overall design guidelines.
4. Public Relations:
   • Develop and maintain relationships with media outlets, journalists, influencers, and industry partners.
   • Write and distribute press releases, media kits, and other PR materials to promote hotel news, events, and achievements.
   • Coordinate media visits, press conferences, and other PR events.
5. Digital Marketing:
   • Develop and implement digital marketing strategies to enhance the hotel's online presence and drive traffic to the website along with the digital agency.
   • Oversee email marketing campaigns, ensuring effective segmentation, targeting, and personalization.
6. Content Creation:
   • Oversee the creation of high-quality content for the hotel's website, blog, social media platforms, and marketing collateral.
   • Collaborate with internal teams and external agencies to produce engaging visuals, videos, and written content.
7. Social Media Management:
   • Develop and implement social media strategies to increase engagement and followers on platforms like Facebook, Instagram, Twitter, and LinkedIn.
   • Monitor social media trends, respond to comments and messages, and manage the hotel's online reputation.
   • Use social media analytics to measure the success of campaigns and adjust strategies accordingly.
8. Event Promotion:
   • Plan and promote hotel events, including corporate meetings, weddings, and special occasions.
   • Work closely with the events team to ensure seamless coordination and successful execution of events.
9. Market Research:
   • Conduct market research to identify trends, customer preferences, and competitive landscape.
   • Use insights to inform marketing strategies and improve customer targeting.
10. Budget Management:
    • Manage the marketing budget, ensuring effective allocation of resources to achieve marketing goals.
    • Track and report on marketing expenditures, ensuring adherence to budgetary constraints.
11. Collaboration:
    • Work closely with the sales team to align marketing efforts with sales objectives.
    • Collaborate with other departments, such as F&B, events, and operations, to support their marketing needs.

Qualifications:

• Bachelor's degree in Marketing, Public Relations, Communications, or a related field.
• 5+ years of experience in marketing and public relations, preferably in the hospitality industry.
• Proven track record of developing and executing successful marketing campaigns.
• Excellent written and verbal communication skills.
• Strong understanding of digital marketing, social media, and content creation.
• Proficiency in marketing software and tools, such as Google Analytics, SEO tools, PPC platforms, and social media management platforms.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong organizational and project management skills.
• Ability to work in a fast-paced environment and handle multiple projects simultaneously.

Preferred Skills:

• Experience working in the Dubai market with knowledge of local trends and customer preferences.
• Established network of media contacts and influencers in the UAE.
• Proficiency in Arabic is a plus but not required.

This job description outlines the primary responsibilities and qualifications required for the role of Marketing and Public Relations Manager at NH Collection Dubai The Palm. The ideal candidate will be a strategic thinker, a creative marketer, and a skilled communicator dedicated to elevating the hotel's brand and driving business growth, with a particular emphasis on digital marketing.