Marketing and PR Manager

Job Title: Marketing and Public Relations Manager

As a Marketing and Public Relations Manager, you will be responsible for creating and implementing marketing strategies that enhance brand awareness and manage the hotel's public relations to promote a positive image.

Key Responsibilities:

1. Marketing Strategy and Execution:

   Develop and implement integrated marketing strategies to increase hotel visibility, drive occupancy, and enhance guest engagement. Manage digital and offline marketing campaigns, ensuring alignment with the hotel's overall business goals. Coordinate with internal teams (sales, events, F&B) to create marketing content and promotions.

2. Brand Management:

   Ensure that all marketing materials and communications are consistent with the hotel's brand identity and messaging. Maintain brand integrity across all marketing and public relations initiatives.

3. Public Relations:

   Build and maintain strong relationships with media, bloggers, influencers, and key stakeholders. Draft and distribute press releases, news articles, and other media materials to promote hotel events, offers, and news. Organize media events, press conferences, and influencer visits to enhance media coverage.

4. Crisis Management and Communications:

   Develop and implement crisis communication strategies to manage negative publicity or unexpected events. Act as the main point of contact for the media during a crisis, ensuring clear and timely communication.

5. Content Creation and Management:

   Oversee the creation of marketing collateral such as brochures, videos, and photography. Manage the hotel's website, ensuring up-to-date information and engaging content. Create and manage content for social media platforms including Facebook, Instagram, Twitter, and LinkedIn.

6. Advertising and Campaign Management:

   Plan and execute advertising campaigns in print, digital, and social media to promote hotel services, packages, and special events. Manage relationships with external advertising agencies and media outlets to ensure successful ad placements.

7. Media Relations:

   Proactively pitch stories and hotel news to local, national, and international media outlets. Monitor media coverage and maintain media databases.

8. Event Planning and Publicity:

   Plan and promote hotel events such as product launches, themed nights, and partnership activities. Ensure effective publicity for hotel-hosted events including press coverage and social media engagement.

9. Digital Marketing and SEO:

   Lead online marketing efforts, including search engine optimization (SEO), pay-per-click (PPC) campaigns, and email marketing. Optimize website content to enhance traffic and conversion rates.

10. Market Research and Analysis:

    Conduct market research to understand consumer trends, competitor activities, and media preferences. Analyze marketing and PR campaigns to measure their effectiveness using key performance indicators (KPIs) like ROI, engagement rates, and media reach.

11. Partnerships and Sponsorships:

    Identify and manage partnerships with tourism boards, local businesses, and event organizers to boost the hotel's presence. Negotiate sponsorship deals to further promote the hotel's brand.

12. Budget Management:

    Develop and manage the marketing and PR budget, ensuring cost-effectiveness in all activities. Monitor campaign expenditures and report on budget performance.

Qualifications:

• Bachelor's degree in Marketing, Public Relations, Communications, or a related field.
• 3-5 years of experience in marketing and public relations, preferably within the hospitality industry.

Skills:

• Excellent verbal and written communication skills in English; proficiency in Arabic is an added value.
• Strong understanding of digital marketing, social media, and public relations.
• Proficiency in marketing software, content management systems (CMS), and analytics tools (Google Analytics, etc.).
• Ability to build and maintain strong media relationships.
• Exceptional project management and organizational skills.

Remote Work:

No

Employment Type:

Full-time