Marketing and Communications Officer - SAKINA

Job Description

Brand development, promotion and protection

Marketing Activities

Communication Activities

Responsibilities

Brand development, promotion and protection

1. Creates engaging written content for all of SEHA’s marketing and branding activities. These channels may include ATL & BTL advertising, social media, digital and/or internal.
2. Familiarize yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity.
3. Stay up-to-date with the latest industry trends.
4. Produce error-free content that adheres to the company's style guidelines, consistent with SEHA’s tone and vision.

Marketing activities

1. Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand.
2. Collaborate with the wider Marketing and Communications team to develop a variety of content marketing materials.
3. Propose copy concepts and present underlying strategic thinking to marketing and communication manager and director.
4. Liaise with Designers to enrich text with visual aids, like images and charts.
5. Cooperate with the marketing team to create web content and monitor its effectiveness over time.
6. Use SEO practices to optimize articles and increase visibility.

Communications activities

1. Plan and implement editorial calendar.
2. Prepare and publish articles that describe our company and products.
3. Write clean, concise, well-polished content.
4. Research industry-related topics and identify gaps in our content.
5. Shape language and tone used in sales emails, banners and brochures.
6. Ensure all content is up-to-date.
7. Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year.
8. Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company.
9. Determine sources for content creation (both internal and external).

Qualifications

Required: Bachelor’s degree in Marketing and Communications, journalism, Business Administration or other related field required.

Desired: Master’s degree in Digital Marketing or Masters of Business Administration preferred.