Marketing and Communications Manager

Job Description

In this exciting role, you will be reporting to the Admissions and Relationship Director and working under the guidance of the Cluster Marketing Lead. This role focuses on crafting and executing compelling school-level content and campaigns aligned with the school's strategic objectives. Key responsibilities include managing and updating digital channels, such as the website and social media platforms, and promoting school events and achievements to enhance visibility and engagement.

The School Marketing and Communications Manager plays a pivotal role in implementing marketing and communication strategies designed to attract prospective families, foster strong relationships within the parent and student community, and support both retention efforts and enrolment targets.

Skills

1. Collaborate with school leaders, teachers, parents, and the Cluster Marketing Lead to craft compelling content and align with strategic marketing goals.
2. Champion the school's USPs through targeted campaigns, digital channels, and captivating stories.
3. Manage and optimize the school's website, social media platforms, and newsletters to maintain a strong online presence.
4. Create high-quality multimedia content, including photography and video, to tell our story in a vibrant and engaging way.
5. Build media relationships, pitch standout stories, and ensure the school's achievements gain the spotlight they deserve.
6. Lead the execution of marketing campaigns, partnerships, and events that captivate audiences and drive enrollment.
7. Analyse results, measure impact, and continuously refine strategies for success.

Minimum Requirements

• A Bachelor's degree in Marketing, Communications, or a related field (preferred).
• A proven track record with 3+ years of experience in marketing and communications.
• Exceptional communication skills in English; Arabic is a plus.
• Expertise in social media management, digital marketing, and content creation.
• A passion for organization, multitasking, and delivering results in a fast-paced environment.
• Knowledge of Dubai's education landscape is a bonus.