Marketing Analyst

1. Data Analysis and Reporting

1. Data Collection and Integration: Collecting data from multiple sources like social media, website analytics, customer databases, surveys, and market research reports.
2. Data Analysis Tools: Proficiency with tools such as Excel, Google Analytics, Tableau, Power BI, or R to analyze marketing performance.
3. Report Generation: Creating regular reports that assess key performance indicators (KPIs) like website traffic, conversion rates, click-through rates (CTR), and customer acquisition cost (CAC).
4. Data Visualization: Using charts, graphs, and dashboards to visually represent marketing performance, making it easier for stakeholders to interpret results.

2. Market Research and Consumer Insights

1. Market Trends Analysis: Identifying emerging trends and changes in consumer behavior, product demands, and competitor strategies.
2. Customer Segmentation: Segmenting the market based on demographic, geographic, psychographic, and behavioral data to target specific audiences more effectively.
3. Competitor Analysis: Analyzing competitor strategies and identifying gaps in the market or areas for competitive advantage.
4. Surveys and Focus Groups: Designing and implementing surveys or focus groups to gather insights directly from customers about their preferences, motivations, and experiences.

3. Campaign Performance Evaluation

1. Campaign Metrics: Tracking the success of digital marketing campaigns (e.g., PPC, email marketing, social media ads) by monitoring metrics such as impressions, clicks, engagement, and conversions.
2. A/B Testing: Conducting A/B testing to optimize campaigns by comparing variations of marketing messages, visuals, and landing pages.
3. ROI Measurement: Analyzing the return on investment (ROI) of marketing campaigns and initiatives to ensure resources are being used efficiently and effectively.
4. Attribution Modeling: Identifying which marketing channels contribute most to customer conversions and sales, and assigning proper value to each touchpoint.

4. Statistical and Predictive Analysis

1. Statistical Analysis: Using statistical methods to analyze large datasets and derive insights that influence marketing strategy.
2. Predictive Analytics: Applying predictive models (e.g., regression analysis, forecasting) to anticipate customer behaviors, sales trends, and demand.
3. Trend Forecasting: Predicting future market trends, sales cycles, or customer behavior based on historical data.

5. Digital Marketing Expertise

1. SEO/SEM: Understanding Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to drive organic traffic and paid search results.
2. Social Media Analytics: Monitoring social media metrics (e.g., likes, shares, engagement rates) and tracking the effectiveness of campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn.
3. Email Marketing Analytics: Analyzing email campaign performance, including open rates, click-through rates (CTR), bounce rates, and unsubscribe rates.
4. Web Analytics: Using tools like Google Analytics or Adobe Analytics to track website traffic, user behavior, and conversion data.

6. Business Acumen and Strategic Thinking

1. Understanding Business Goals: Aligning marketing efforts with broader business objectives, such as increasing brand awareness, driving sales, or improving customer retention.
2. Target Audience Understanding: Analyzing data to gain deep insights into customer behavior, preferences, and buying patterns to create tailored marketing strategies.
3. Strategic Planning: Collaborating with the marketing team to develop data-driven marketing strategies and initiatives that meet business objectives.
4. Cross-Functional Collaboration: Working with other departments, such as sales, product development, and finance, to ensure that marketing strategies are well-integrated and support overall company goals.

7. Marketing Technology and Tools

1. Marketing Automation: Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce), including setting up and optimizing campaigns, workflows, and lead generation.
2. CRM Tools: Using Customer Relationship Management (CRM) systems like Salesforce or Zoho CRM to manage customer data, track interactions, and identify opportunities for engagement.
3. Email Marketing Platforms: Proficiency in tools like Mailchimp, Constant Contact, or SendGrid for email campaign management and reporting.
4. Survey Tools: Utilizing tools like SurveyMonkey or Typeform to collect customer feedback and market research data.

As a Marketing Analyst, you will work with clients from a marketing standpoint with the ultimate objective to enhance customer experiences and drive revenue growth. You’ll be supporting the transformation to a digital world and an improved life standard through personalized solutions.

• Understanding the business requirements, focusing on improving client experience via digital marketing, creative & marketing.
• Constructing quantified actionable steps through insights generated from marketing & client conversations to help build a better experience.
• Communicating on the value of these insights to business.
• Who are we looking for?
• A recent graduate from a marketing background or marketing degree.
• Able to understand the business requirements, focusing on improving customer experience.
• Construct quantified actionable steps through the insights.
• Concisely communicate the value of the most important insights to business.
• Excellent communication skills and an innovative mind.
• Strategic thinker, ability to deep dive into data & come up with insights.
• Experience in client-facing work, enjoy working with clients to build stakeholder relationships.