Market Research Analyst

We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision-making process regarding product designs, prices, and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies, and competition aiming at increasing competitiveness.

• Collect data on consumers, competitors, and marketplace and consolidate information into actionable items, reports, and presentations.
• Understand business objectives and design surveys to discover prospective customers' preferences.
• Compile and analyze statistical data using modern and traditional methods to collect it.
• Perform valid and reliable market research SWOT analysis.
• Interpret data, formulate reports, and make recommendations.
• Use online market research and catalogue findings to databases.
• Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales, and methods of operation.
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.
• Remain fully informed on market trends, other parties' research, and implement best practices.

• Proven market research analysis experience.
• Ability to interpret large amounts of data and to multi-task.
• Strong communication and presentation skills.
• Excellent knowledge of statistical packages (SPSS, SAS, or similar), databases, and MS Office.
• Search engines, web analytics, and business research tools acumen.
• Familiarity with CRM programs.
• Adequate knowledge of data collection methods (polls, focus groups, surveys, etc.).
• Working knowledge of data warehousing, modeling, and mining.
• Strong analytical and critical thinking.
• BS degree in Statistics, Marketing, or related field.