Manager – Sales & Marketing (fmcg)

Job Responsibilities

1. Driving the business P&L through various initiatives to grow and sustain in the FMCG Industry (focusing on Coffee).
2. Planning and implementing sales, marketing, and product development programs, beginning with UAE and expanding across the MENA region.
3. Leading the growth of industry sales and developing new business sales opportunities for the current blends in the market.
4. Setting up growth vision by clearly defining brand positioning, price laddering, and service level deliverance.
5. Ensuring that the monthly, quarterly, and annual sales action plan is aligned with the business strategy, responsible for forecasting and channel management.
6. Executing all events at all levels, including grassroots, that are relevant to the organization brand and our key targeted consumers.
7. Carrying out large scale, event-based, product sampling operations across supermarkets and retail partners.
8. Engaging with regional distributors and super-stockists in daily operations.
9. Conducting audits at distribution and retail points for correct product placement and right servicing.
10. Working on strategies for sales, prices, contracts, and payments to meet sales targets.
11. Targeting growth of existing and new markets by performing the best competitive strategies.
12. Researching and analyzing market trends, demographics, pricing schedules, competitor products, and other relevant information to form product-related marketing strategies.
13. Approving and overseeing the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
14. Expert in devising customer-oriented campaigns and special activities for priority products.
15. Preparing and presenting monthly/quarterly reports/MIS for sales numbers, brand review, and monitoring.
16. Coordinating with all internal support functions and external partners for effective implementation of the sales and marketing strategies.

Additional Qualifications

1. Fluency in local language and currently working in UAE in a similar role will be preferred.
2. Excellent communication and interpersonal skills.
3. In-depth knowledge of the FMCG business and the local markets.