Manager, Pricing and Business Intelligence

Manager, Pricing and Business Intelligence

Minimum Qualifications

• Bachelor's Degree in Marketing, Business/Economics or Technical is preferred, Master Degree is a plus
• Minimum 10 years experience of pricing, aftermarket business and similar marketing role
• Share common values with UD Trucks values and high ethical standards
• Strong human competences in taking initiatives, influencing, interacting, cost/benefit consciousness, people orientation, strong sense of confidentiality, result oriented, strong belief in customer focus
• Strong technical background with the capability to read parts catalogue and drawing
• Strong business analysis skills
• UD Trucks product knowledge or related industry experience is a must
• First class communication skills (written and oral), in English Language
• Ability to manage and drive a wide range of diverse issues
• Fully proficient in Microsoft Office applications and supporting tools for driving the business
• Knowledge / competences on data analytics (user focus) is considered as a strong asset

Job Description

• Developing and implementing effective spare parts attribute/pricing strategies to optimize revenue, profitability, and market competitiveness.
• Monitoring, analysing, providing strategic and actionable insights to drive U&R business performance such as parts & service sales, price realization, profitability, and market penetration.
• Collaborate with multifunctional teams to integrate data from various sources, ensuring a holistic view of the U&R business and data-driven decision-making across all levels of the organization.

Responsibilities and Duties

1. Design, develop, and maintain data models/systems dashboards, and reports to track performance, providing strategic insights to business leaders to drive parts & service sales, profitability, price realization, market penetration across the value chain (UDIS, Hubs, Markets/Dealers).
2. Develop metrics that generate data for process management, create data insights, and establish indicators to identify future improvement opportunities.
3. Develop and maintain a framework for reporting product/market/channel performance, leveraging supplier footprint and regional resources to drive and secure parts sales and profitability.
4. Provide business guidance through the analysis of historical sales data, profitability, penetration, and pricing trends to optimize parts & service sales performance.
5. Promote skill development in system understanding and BI tools, while sharing knowledge and best practices for data extraction and analysis with key stakeholders.
6. Conduct competitor analysis and benchmarking studies to assess market positioning.
7. Collect, extract and analyze complex data sets from various sources to identify trends, patterns, and correlations that inform business decisions.
8. Collaborate with regional cross-functional teams to understand business needs and develop tailored analytics solutions that drive business value.
9. Identify opportunities for process improvements and suggest data-driven solutions to enhance business efficiency and effectiveness.
10. Develop and maintain parts potential and penetration tool.
11. Utilize Business Intelligence and analytics tools such as QlikView & Power BI to develop reports, use cases, provide data insights and possible action plans to relevant stakeholders.
12. Daily Sales pipeline regular consolidation by market.
13. Supersession report.
14. Cost update.
15. Price realization / Price level development / Profitability etc.

Genuine Parts Pricing

1. Create pricing strategies and determine channel/product margins for each hub to maximize profitability, while achieving sales volume and margin targets.
2. Analyse pricing data, competitor pricing strategies, and continuously assess market trends and customer needs to identify opportunities and threats.
3. Recommend adjustments to pricing strategies, policies, and procedures to management.
4. Track key pricing metrics and report pricing performance (such as price level trends, price realization, profitability, price/volume elasticity, penetration, etc.) to management.
5. Collaborate with various functions to ensure cost accuracy, continuously review changes, and drive operations and purchasing teams to identify and capitalize on cost reduction opportunities.
6. Deliver actionable insights, including pricing impacts and market positioning, to the Parts Sales & Marketing team in each hub, supporting them in driving dynamic pricing initiatives.
7. Commercial pricing: Work closely with the parts sales and marketing teams at each hub to develop value-based pricing strategies for both new and existing products, tailored to each market.
8. Standardize pricing processes across hubs while allowing for localized adjustments based on market conditions, ensuring consistent and accurate pricing implementation.
9. Attribute pricing: Ensure that similar parts within specific function groups or commodity definitions are priced logically, taking into account factors such as vehicle model, weight, diameter, material, power, and more.
10. Collaborate with sales to define and design systematic pricing tools and processes that balance market competitiveness, customer value, and margin optimization in daily and special pricing decisions.
11. Lead the establishment and regular updates of price benchmarks by SKU, comparing with relevant competitor brands and patterns, to ensure pricing consistency with identified competitors and alignment with respective Tools/Systems.
12. Plan and conduct annual pricing research in the designated hubs/markets, ensuring alignment with the available budget.
13. Manage and coordinate the periodic (annual/semi-annual) price level development process, providing support to hubs to ensure proper execution.

Network and System

1. Key user for main parts sales and pricing systems (Qlik, VIPS, Glopps, Kola, WISDOM).
2. Secure regular alignment with UDI business control, parts operation and purchasing.