Manager - Marketing - SU

Job Description

Manage, implement and drive on integrated marketing strategies, plans and promotional efforts for AD Ports Group sustainability and AD Maritime driven by market and consumer research.

• Implement and execute all the products and services marketing strategies and activities to generate sales leads and meet business targets.
• Manage the delivery of the marketing coordinator to meet/accomplish agreed business objectives and synchronise across other AD Ports Group or its businesses activities.
• Accountable for, and reports to, the Director of Marketing & Communications all marketing KPIs and business ROIs generated from conducted marketing campaigns and activities.

Responsibilities

Core Responsibilities:

• Drive and represent the marketing workstream that services AD Ports Group sustainability department, AD Maritime and all internal and external stakeholders.
• Manage and execute all marketing activities and translate their strategies into integrated annual plans, campaigns and tactical deliverables intended to achieve agreed KPIs.
• Enforce the development and delivery of annual plans, campaigns and activities in collaboration with the Marketing Intelligence & Research Team, assigned Marketing Communications Managers for AD Ports Group and businesses and working closely with the wider CMC team (Marketing, Branding and Communications functions) to:
• Build reputation and position AD Maritime and the rest of the department stakeholders.
• Generate business sales leads and drive customer acquisitions.
• Increase brand awareness in set market/s.
• Organise integrated marketing activities: advertising, direct marketing, PR, social media, digital marketing, events and experiential marketing activations, etc.
• Implement (while working closely with the Brand team) marketing campaigns and project plans that span across all forms of marketing: digital, online (website), social media, event and experiential, branded content and collateral.
• Collaborate with the wider team to produce fully integrated campaigns and promotional efforts to continuously market AD Maritime and its businesses.
• Coordinate and align with the Operations & Planning function, internal team and external teams, establishing clear milestones, deliverables and responsibilities, tracking and overseeing budgets, managing and problem-solving issues or risks.
• Oversee the assigned marketing coordinator for the businesses ensuring effective leading of meetings, clear communication of business objectives and assigned responsibilities, tracking and measuring against deadlines.

People Management Responsibilities:

• Manage and steer the direct reports towards achieving set objectives, ensuring personal growth and learning development needs are met.
• Monitor direct reports and hold team members accountable for ensuring marketing deliverables are best-in-class, aligned to the agreed objectives, budgets and timeframes.
• Define and assess annual and quarterly KPIs for the direct reports.
• Counsel and guide the direct reports, carry out annual performance appraisals and address capability and disciplinary issues when required.

Strategic Responsibilities:

• Work closely with the Director to develop annual marketing strategies for existing/new products or services.
• Assist in the review and evaluation of AD Maritime businesses product or service offerings against periodic market and consumer research.
• Work with the internal research and data specialists, or the organisations research department, to understand target markets, audiences, competitors, the value propositions and differentiators for each of the businesses.
• Monitor and assess key trends from market and consumer research considering key trends (key consumer drivers/attitudes and competitors activities) that may impact AD Maritime or its businesses and recommend innovative marketing approaches.
• Track and report KPIs and business ROIs on all marketing projects, campaigns, events and recommend changes as required.
• Drive and manage the annual marketing plan and budget.

Qualifications

• A Bachelor's degree/Diploma in Business Administration or a related field is required with an emphasis in Marketing.
• Proficient in the use of MS Office programmes.
• Proficient in analysis of data and research for marketing.