Manager - Customer Lifecycle and Automation

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BUSINESS INTRODUCTION
Majid Al Futtaim Holding is the leading shopping mall, retail, communities, entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. With over 48,000 people, revenues of over US$ 11 Billion, and operations in 18 countries. Some of the iconic brands we carry include Mall of the Emirates, Carrefour, All Saints, Lego, City Center, Abercrombie & Fitch, & Vox Cinemas. We believe in making Great Moments for Everyone, Every day.

JOB TITLE

Manager – Customer Lifecycle and Automation | Future Solutions | Head Office

ROLE SUMMARY

The SHARE Rewards Programme in Majid Al Futtaim is seeking a strong Marketing Manager for Customer Lifecycle and Automation. This role will lead the continued growth and development of our award-winning customer lifecycle that drives customer lifetime value by creating strong engagement strategies that drive value to the customer and the Majid Al Futtaim Group. We are looking for a high-impact marketer who develops and executes customer journey and lifecycle strategies.

ROLE PROFILE

1. Develop Optimal Engagement And Lifecycle Strategies With The Right Products, Features And Services To Build Trusted Relationships And Ultimately Achieve Share Business Goals.
2. Leverage Robust Data And Insights To Manage And Optimize Campaigns And Ensure The Effectiveness Of Lifecycle Strategies.
3. Manage The Life Cycle Team And Automation Platforms - Including Platform Knowledge, Processes And Upskilling Of All Relevant Team Members And Agencies.
4. Interpret Data From Different Sources Across Each Marketing Campaign (I.E. Email, Push, App, Sms, Etc.) To Formulate Key Insights And Opportunities For Optimizing Performance.
5. Work With Agencies And Contractors To Create Impactful Content (Creative And Copy) Customized To Various Target Audience And Types Of Communications.
6. Develop Campaign Measurement / KPIs To Measure Effectiveness Of All Executions And Communications.
7. Develop Strategies To Enrich Member Data, Enhance Collection Of First Party Data And Continually Drive Improvements In Marketing Data Verification And Usage.
8. Move From A Channel-Centric To Customer-Centric Operating Model Using An End-To-End Digital Customer Lifecycle Management That Improves Customer Satisfaction, Reduces Cost, And Increases Revenue.

REQUIREMENTS

1. Over 8 Years Of Experience In Creating And Executing Customer Lifecycles.
2. Over 8 Years Of Experience In Marketing Automation.
3. Bachelor'S Degree In Marketing, Engagement Or Relevant Field - Preferred: Master'S Degree In A Relevant Function.
4. A Thorough Understanding Of Customer Lifecycle Management From Strategy Through To Execution.
5. Experience In Email Automation Processes And Use Cases.
6. Strong Understanding Of Digital Marketing Techniques Like Impact Of Apple Privacy Policy, Drag & Drop, A/B Testing.

WHAT WE OFFER

At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us! Work from any country in the world for 30 days a year. Work in a friendly environment, where everyone shares positive vibes and is excited about our future. Work with over 50,000 diverse and talented colleagues, all guided by our Leadership Model.