Manager, Consumer Education and Awareness (UAE National) | Dubai, UAE

Manager, Consumer Education and Awareness (UAE National)

HSBC Dubai, United Arab Emirates

Manager, Consumer Education and Awareness (UAE National) - 0000L58A
Some careers have more impact than others.

If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.

HSBC International Wealth and Premier Banking (IWPB) are our new global business combining Retail Banking and Wealth Management. We help customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs around the world.

We are currently seeking an ambitious UAE National to be part of IWPB Team in Dubai to lead the Consumer Education and Awareness (CEA) initiatives as per CPR requirements, ensuring compliance with regulatory guidelines.

The working location for this position is HSBC Tower, Dubai, UAE.

In this role, you will:

1. Manage the planning, execution, and monitoring of CEA initiatives.
2. Ensure the accuracy and quality of reporting to internal forums and Central Bank, UAE.
3. Conduct annual review of all CEA initiatives to assess their impact and reach, make necessary adjustments/amendments based on the outcome of this annual review and present it at the first Customer Experience Forum of every year.
4. Prepare and submit annual review of all CEA initiatives to the Central Bank as required.
5. Collaborate with cross-functional teams to align campaign objectives and ensure consistent messaging across channels.
6. Establish robust governance framework to monitor campaign activities, address operational issues, and track compliance with Central Bank requirements.
7. Ensure the content and delivery of CEA initiatives are tested on a broadly representative sample of the audience before releasing to customers/the public to ensure they are suitable for their targeted audience and achieve their objectives.
8. Conduct post-campaign evaluations to measure impact on customer awareness, behaviour, and satisfaction, with findings shared in governance forums and ensure necessary actions are taken to improve the content of the educational campaigns.
9. Serve as the primary point of contact for CEA-related audits and reviews, addressing feedback and implementing necessary improvements.
10. Keep abreast of external factors influencing regulation and client expectations with respect to Education & Awareness to ensure HSBC remains compliant.
11. The jobholder will need to be in compliance with the relevant sections of FIMs, BIMs, Procedure Manuals, directives laid down by the regulators/authorities, Internal Audit, as well as the WPB business directives and objectives.
12. Maintain HSBC internal control standards and addresses audit points and/or any issues raised by regulators in a timely manner.

Requirements

Knowledge / Experience:

1. Senior stakeholder management. Also, influence other stakeholders to deliver campaigns within the overall CEA framework; whilst also personally delivering campaigns.
2. Ability to plan and implement effective regulatory frameworks.
3. Relevant experience within communications / client engagement.
4. Knowledge of competitor activity and propositions.
5. Language skills preferred: English and Arabic given need to generate content.
6. Excellent communication, presentation and interpersonal skills.
7. Proven management and leadership skills, with solutions focus.
8. Graduation degree is a must to secure a UAE Visa and Work Permit.

You'll achieve more at HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working, and opportunities to grow within an inclusive and diverse environment.
We believe diversity brings benefits for our customers, our business and our people. Different ideas and perspectives help us innovate, manage risk and grow the business in a sustainable way.